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Top mobile commerce brand title goes to Burberry

09/06/201609/02/2016 L. Green

The Ampersand ecommerce agency rated 158 British retailers and awarded the top spot to the fashion brand. Burberry has been named the top mobile commerce brand by Ampersand. The ecommerce agency used several criteria and numbers to conduct an assessment of the customer experience. It examined the mobile shopping offerings of 158 retailers in Great Britain. Among the factors taken into consideration included whether the m-commerce website was optimized. The retailers were judged on mobile website optimization, page loading speed and several other factors. While Burberry took the top mobile…

Current mobile commerce trends are giving offline retail a shot in the arm

05/24/201605/21/2016 Sam Lambert

Though some have predicted that smartphone shopping will harm foot traffic to stores, the opposite may be true. Local retailers have always relied the most heavily on foot traffic, but many have been afraid that mobile commerce trends would start to steal those customers away, sending them to shop online or at larger rivals, instead. That said, measures of marketing and m-commerce habits are revealing that this is not the case. Instead, mobile commerce trends may actually be helping retailers of all sizes, particularly when it comes to shopping in-store.…

Apple’s mobile payments service set to support the mobile web

03/31/201603/30/2016 Stephen Vagus

Apple Pay will be moving beyond app purchases later this year Apple Pay is beginning to move beyond the world of applications. For some time, Apple has been informing potential partners that its new mobile payments service will be expanding to websites later this year. The service is expected to evolve, harnessing the power of the mobile web, which consumers have become increasingly reliant on when shopping online with a smartphone or tablet. Moving to the mobile web may help Apple Pay find more success in a space where it…

Sears uses mobile commerce to bring people into stores

12/10/201512/09/2015 L. Green

Sears mobile commerce website performance

The department store is working to turn its growing smartphone based traffic into in-person visits. Sears Holding Corp. has taken on a new strategy that has been designed to use mobile commerce to draw online traffic into actual brick and mortar stores in order to increase the number of purchases that are made in person. The retailer has now updated its mobile app to include a range of new features to improve in-store shopping. The Sears app has now been designed to enhance the mobile commerce experience by offering a…

Mobile commerce is growing in power within the retail industry

10/02/201509/30/2015 Stephen Vagus

Report shows that retailers have high hopes for e-commerce in the coming years, especially as mobile shopping surges Boston Retail Partners has released a new report that predicts strong growth in mobile shopping next year. The report shows that 85% of retailers believe that they will see a significant increase in their e-commerce sales next year, with mobile shopping contributing heavily to this growth. Retailers are beginning to focus more heavily on mobile consumers, largely due to the fact that these consumers are often shopping and are willing to spend…