Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

iphone Mobile ad spending

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent throughout 2017, said the firm. A mobile ad spending increase of that size…

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Quixey may help boost mobile shopping through new mobile marketing technology

mobile marketing geolocation

Startup’s technology could be a good way to engage mobile consumers Advertisers have spent an estimated $69 billion on mobile ads this year, but they are finding it difficult to encourage consumers to use their mobile devices to purchase products online. Quixey, a startup focused on improving mobile marketing, believes that it can solve this issue by reaching into applications. The startup has taken a new approach to mobile marketing, providing a real-time experience that could prove more capable of connecting consumers with products that they may be interested in.…

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Mobile marketing is a big win for Target

Target Mobile Marketing

Target focuses on mobile marketing and finds success Mobile marketing and commerce may become a more powerful force in the retail industry in the coming year. Over the holiday season, retailers found that engaging mobile consumer was quite successful. Target announced that its holiday deals, many of which highlighted mobile commerce, were a success among consumers. The retailer broke its previous sales record for the holiday season, suggesting that its mobile initiatives were able to entice consumers to purchase products with their mobile devices and visit physical stores. Mobile sales…

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Google has big plans for mobile advertising

Google mobile ads

Google intends to make its ads much better for Canadian mobile consumers Google has big plans for mobile advertising in Canada in 2015. This year, the company saw a great number of Canadian consumers begin using mobile devices in their daily lives. Next year, Google anticipates that people will become further obsessed with their smartphones and tablets, which may lead to new advertising opportunities for Google and its partners. Google’s Canadian division has been shifting its focus to be more mobile-centric in order to accommodate the changes in consumer behavior.…

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Facebook finds success through as stronger focus on mobile marketing

Facebook social media mobile marketing buy button

Facebook sees the majority of its marketing revenue come from the mobile space Facebook is finding a great deal of success thanks to a stronger focus on the mobile space. The social media company has announced that it has made more than $5.4 billion in revenue during the second quarter of this year, a 61% increase over the same period of 2013. Advertising accounted for $2.68 billion of this revenue, with mobile advertising accounting for 62% of this revenue. The company is quickly on its way to becoming a very…

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Mobile marketing strategy at Verizon is too eerie for some

Verizon Mobile marketing

While many feel that this ad program provides quality targeting, others feel it is downright creepy. Verizon Wireless is making a bold move to help to expand the efficacy, reach, and use of its mobile marketing through the growth of their Relevant Mobile Advertising program to start to include more than just the wireless devices of its customers. Verizon now intends to begin using the data from laptops and desktops, and not just smartphones and tablets. The intention is to broaden the mobile marketing program’s effectiveness so that it will…

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Mobile marketing is taking off in Spain

Spain - mobile marketing

This European country is making tremendous advances in advertising on small screen devices. While the countries that paved the way for mobile marketing in the Western world were primarily Great Britain and the United States, it is currently Spain that is making the greatest advances in this area in terms of use and adoption. Spain now has more consumers that use smartphones than it ever has before, opening up a serious opportunity. Spanish advertisers are now focusing on mobile marketing to a considerable extent in order to reach out to…

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Malicious advertisements are a plight to mobile marketing

Mobile marketing cyber Security

Malicious ads are becoming more common Advertisements are becoming the most significant threat to mobile security. Mobile marketing has become quite important for businesses around the world due to the fact that many people are becoming reliant on their mobile devices. Society, as a whole, is beginning to use smartphones and tablets for shopping, research, communication, and various other important daily activities. As people become more mobile-centric, malicious groups are targeting the mobile field more aggressively in order to gain access to their information. Advertisements have become a useful tool…

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Mobile marketing campaign success from The North Face

The North Face mobile shopping marketing

The company hasn’t missed the lesson from their experience and is now in the midst of a strategic digital shift. The first large mobile marketing push from The North Face was strikingly successful as the company experienced a higher rate of digital engagement in Europe as a result of this campaign. Now, the brand is shifting itself away from its older traditional channels and toward smartphones and tablets. To accomplish this goal, The North Face has partnered with Millennial Media. It was this arrangement that brought about the brand’s first…

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