QR Code Press » Entries tagged with "mobile marketing news"
Mobile marketing success relies on message customization
Consumers need to have personalization if they are going to respond in the desired way. New research is now showing that in order for mobile marketing to be successful, the messages that are sent from brands and companies to consumers and customers must be customized. The study indicated that is a vital approach to communicating with consumers is personalization. The research was performed by Infinite Convergence Solutions, a mobility solutions provider. Based on what they discovered, they stated … Read entire article »
Filed under: Mobile Marketing, Trends
New augmented reality service launched by VirtualMob
Augmented reality continues to be an effective marketing tool Augmented reality has been gaining more attention as a practical solution to many of the challenges that exist in daily life. The technology continues, however, to be one of the most attractive marketing tools, especially to advertisers looking to engage mobile consumers. Part of the reason advertisers like augmented reality is because the technology is able to create engaging digital content that can be superimposed over the … Read entire article »
Filed under: Augmented Reality, International, Mobile Marketing, Technology News, Trends
Mobile marketing brought $139 million into the American economy last year
The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from … Read entire article »
Filed under: Mobile Marketing, Trends, United States
Mobile marketing campaign at Amazon gives money away
Kindle Fire tablet users are being encouraged to use Amazon Coins virtual currency for apps. Amazon coins have just been launched as a brand new form of online currency meant exclusively for use through the apps at the Amazon Appstore and the company has started a mobile marketing promotion for users of the Kindle Fire tablets that will give them free digital money. The currency can only be used by Kindle Fire tablet users in apps from … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Mobile Payments
Mobile marketing industry will have 1.4 million employees in two years
The MMA has released the results of a new study that it has commissioned projecting employment in the sector. The Mobile Marketing Association (MMA), a trade organization, has commissioned a study that has now forecasted that the industry will be adding nearly a million jobs and will add $400 billion incremental output in the American economy by the close of 2015. These findings could help to encourage marketers to spend more on smartphone and tablet ads. That said, … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Trends, United States
Ubleam looks to a new generation of QR codes
New QR codes developed by Ubleam Ubleam is a new start-up devoted to the development of a new generation of QR codes. The company was established in 2011 in France and has made significant progress in its endeavor to launch a new kind of code that could be very useful in marketing and other applications. QR codes have been evolving over the years, going from black and white blocky patterns to more visually appealing designs. Visual … Read entire article »
Filed under: Featured News, QR Codes
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