TapCommerce may help Twitter accomplish its monetization goals Twitter has announced its acquisition of TapCommerce, a mobile marketing startup specializing in mobile retargeting. Twitter has purchased TapCommerce as part of the social network’s ongoing efforts to monetize itself successfully. TapCommerce may be able to assist in this endeavor, as it has worked to engage mobile consumers and provide them with incentives to use particular services and mobile applications for some time. Twitter has not disclosed the amount of money spent on the acquisition, but rumors suggest that it was more…
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Mobile marketing strategy at Verizon is too eerie for some
While many feel that this ad program provides quality targeting, others feel it is downright creepy. Verizon Wireless is making a bold move to help to expand the efficacy, reach, and use of its mobile marketing through the growth of their Relevant Mobile Advertising program to start to include more than just the wireless devices of its customers. Verizon now intends to begin using the data from laptops and desktops, and not just smartphones and tablets. The intention is to broaden the mobile marketing program’s effectiveness so that it will…
Read MoreMobile marketing is taking off in Spain
This European country is making tremendous advances in advertising on small screen devices. While the countries that paved the way for mobile marketing in the Western world were primarily Great Britain and the United States, it is currently Spain that is making the greatest advances in this area in terms of use and adoption. Spain now has more consumers that use smartphones than it ever has before, opening up a serious opportunity. Spanish advertisers are now focusing on mobile marketing to a considerable extent in order to reach out to…
Read MoreMalicious advertisements are a plight to mobile marketing
Malicious ads are becoming more common Advertisements are becoming the most significant threat to mobile security. Mobile marketing has become quite important for businesses around the world due to the fact that many people are becoming reliant on their mobile devices. Society, as a whole, is beginning to use smartphones and tablets for shopping, research, communication, and various other important daily activities. As people become more mobile-centric, malicious groups are targeting the mobile field more aggressively in order to gain access to their information. Advertisements have become a useful tool…
Read MoreMobile marketing is picking up steam
Research shows that mobile paid search is beginning to catch up to desktop paid search Search advertising may be set for a major shift in the coming year. New research from Marin Software, an online advertising platform, suggests that approximately 50% of all paid search clicks will come from mobile devices by 2015. Mobile devices are becoming more common among consumers throughout the world and many people are using these devices to browse the Internet, searching for products and anything they find interesting. As such, the marketing sector has been…
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