Mobile marketing will be critical to insurance agencies in 2014

Small Business insurance Mobile Marketing

Consumers are choosing smartphones and tablets on a rapidly increasing basis when shopping for coverage. Retailers have already been recognizing the importance of mobile marketing as a vital way to reach and interact with consumers in an engaging way, and it is becoming increasingly important that the insurance industry comes to the same understanding. In order for an insurance agency to be successful mobile devices will need to make their way into the mix. The latest data is showing that for 2014, it will be more important than ever for…

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Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

Mobile Marketing cost

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

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Mobile marketing to grow 90 percent in UK this year

Mobile Marketing

Advertising over smartphones is predicted to rise exponentially by the end of 2013. According to the latest predictions based on mobile marketing spending figures published by eMarketer, the ad market in the United Kingdom is expected to rise by about ninety percent this year alone. It is believed that this is the result of the massive increase in use of smartphones and tablets. When compared to last year’s mobile marketing spend, which was recorded to be £526 million in the United Kingdom, this year, it is predicted that the spend…

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Mobile marketing will have created 1.4 million jobs by 2015

Mobile Marketing jobs and employment

The results of a new study are showing that this will be an area of considerable employment growth. The results of a new mobile marketing study have shown that spending in this area now accounts for $139 billion and that by the year 2015, this will rise to reach an estimated $400 billion. The result will be considerable in employment, as well, as it will require the work of 1.4 million people. As consumers continue to use their smartphones and tablets on an increasing basis in order to complete their…

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Mobile marketing brought $139 million into the American economy last year

mobile marketing smartphone sale

The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from 2012 were a “significant surge” over 2010, when the net sales had…

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Mobile marketing industry will have 1.4 million employees in two years

mobile marketing

The MMA has released the results of a new study that it has commissioned projecting employment in the sector. The Mobile Marketing Association (MMA), a trade organization, has commissioned a study that has now forecasted that the industry will be adding nearly a million jobs and will add $400 billion incremental output in the American economy by the close of 2015. These findings could help to encourage marketers to spend more on smartphone and tablet ads. That said, the mobile marketing study is an element of the MMA effort to…

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Mobile marketing to undergo considerable growth

Indonesia Mobile marketing

Indonesian marketplace is primed for an explosion in this sector over the next few years. According to a mobile marketing study conducted by global market strategy consultants Roland Berger, the sector in Indonesia is right on the edge of an explosion which will more than double its size by 2016, making it a critical channel for connecting with consumers. The research suggested that the country has one of the fastest rates of I.T. growth in the developing world. The report that was released on the study showed that Indonesia currently…

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Mcommerce data from SAP shows large revenue potential for businesses

Augmented Reality Technology Global Mcommerce Growth

The channel shows tremendous opportunity for sales, marketing, and payments worldwide. According to SAP, mcommerce adoption is already rapidly increasing among businesses on a local and worldwide level, and this is opening up valuable new lines of revenue. Gartner states that Africa and Asia-Pacific regions will make up 60 percent of mobile payments by 2016. At the same time, the Philippines is becoming a prime example of a country that has already highly embraced mcommerce, and the opportunities that it can offer. That nation has illustrated the growth potential for…

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NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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Top Headlines for Apps and Mobile Marketing Around the World

Augmented Reality Technology Global Mcommerce Growth

Mobile advertising and apps have skyrocketed in their popularity, leading to an ever-increasing number of headlines around the world involving the latest developments in apps, QR codes, augmented reality, and statistics. In apps news, many companies are seeing the popularity of mobile marketing and are facing a struggle as to whether or not it would be effective for them to come up with their own app to be used for advertising purposes. Brands are now needing to consider a number of new issues before they can decide to take on…

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