The results of a new study are showing that this will be an area of considerable employment growth.
The results of a new mobile marketing study have shown that spending in this area now accounts for $139 billion and that by the year 2015, this will rise to reach an estimated $400 billion.
The result will be considerable in employment, as well, as it will require the work of 1.4 million people.
As consumers continue to use their smartphones and tablets on an increasing basis in order to complete their everyday tasks, the mobile marketing industry has paid attention and is following those trends very carefully. They know that it isn’t just a matter of placing anything in front of a device user’s face. The most effective smartphone and tablet ads need to be compelling, relevant, sharp, and eye catching. This is the only way to ensure that results will be generated.
As a result, mobile marketing companies are boosting their hiring efforts to make sure to snatch up the very best.
As mobile marketing remains relatively new, any experts in the subject are rare and are in high demand. Therefore, advertising firms are doing what they can to try to draw these individuals and keep them on as effectively as possible. This has been noted by a number of different employment websites.
The study was conducted by the Mobile Marketing Association, a trade organization. The MMA has predicted that both the spending and hiring within this sector will continue to skyrocket over the next couple of years as advertising explodes over these channels. Should they be correct about the number of people who will be employed in the sector, then it will mean that by 2015, there will be 524,000 positions that will have opened up since 2012 in the United States.
The hope is that the mobile marketing sector will continue to have a growing positive impact on American employment, as well as on the economy of the country, as a whole. At the moment, it is already fundamentally changing the advertising industry in its demands for specific experience and technical skills.