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Mobile marketing achievements made by Office Depot

Mobile marketing achievements made by Office Depot

The company has revealed that it has experienced considerable success from its campaigns in this channel. The head of mobile business strategy at Office Depot, Gabriel Cabrera, recently gave a keynote speech in which the success of the company’s mobile marketing strategy was underscored. Smartphones and tablets represented nearly a quarter (24 percent) of Cyber Monday traffic. Cabrera explained that mobile marketing made it possible for the company to be able to provide the “highly personalized experience” that … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing campaign for Ben Affleck draws a crowd

Mobile marketing campaign for Ben Affleck draws a crowd

An ebook was released in response to the controversial decision to have him play Batman. Mobile marketing methods for a new ebook that has been designed around the controversy surrounding the decision to have Ben Affleck play Batman in the next movie starring the DC Comics character has proven to be highly successful, so far. The ebook is riding the massive media wave surrounding the wildly unpopular choice. The title of the book is “Ben Affleck: Bad for … Read entire article »

Filed under: Entertainment Industry, Mobile Marketing, Social Media Marketing, Trends

Mobile marketing campaign success at Chipotle

Mobile marketing campaign success at Chipotle

The restaurant’s new SMS strategy that was nicknamed “Adventurrito” has generated huge participation. The most recent mobile marketing campaign that was started by Chipotle is receiving a great deal of attention as this SMS based strategy is being used as an example of using the channel effectively. The campaign is made up of a puzzle scavenger hunt that started on July 13 and ran for 20 days. The participants in the “Adventurrito” campaign had participants competing in tournaments … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing pushed with a vengeance by Nokia

Mobile marketing pushed with a vengeance by Nokia

The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered its efforts to suit … Read entire article »

Filed under: Commercial, International, Mobile Marketing, Technology News