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Mobile marketing pushed with a vengeance by Nokia

Mobile marketing pushed with a vengeance by Nokia

(adsbygoogle = window.adsbygoogle || []).push({}); The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered … Read entire article »

Filed under: Commercial, International, Mobile Marketing, Technology News

Mobile marketing campaign started by Colgate-Palmolive

Mobile marketing campaign started by Colgate-Palmolive

The company is using SMS to help Americans to learn more about oral health and proper care. Colgate-Palmolive has just announced that it has entered into a new mobile marketing partnership with the Hispanic Dental Association (HDA) in order to launch the toothpaste and oral health product company’s “Oral Health Month” campaign, this year. This campaign will be geared toward providing Hispanic Americans with more information. Starting today and running for the length of July, this mobile marketing … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends, United States

Mobile marketing introduced in new Toys ‘R’ Us campaign

Mobile marketing introduced in new Toys ‘R’ Us campaign

This massive toy store has recognized that its customers are smartphone carriers and this is an important opportunity. Toys ‘R’ Us has revealed that it is moving to the cutting edge when it comes to advertising, with a new mobile marketing campaign that will use techniques such as smartphone coupons that will include barcodes that can be scanned at the point of sale in order to allow shoppers to obtain discounts. The company is also running campaigns … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends, United States

Mobile marketing campaign at Amazon gives money away

Mobile marketing campaign at Amazon gives money away

Kindle Fire tablet users are being encouraged to use Amazon Coins virtual currency for apps. Amazon coins have just been launched as a brand new form of online currency meant exclusively for use through the apps at the Amazon Appstore and the company has started a mobile marketing promotion for users of the Kindle Fire tablets that will give them free digital money. The currency can only be used by Kindle Fire tablet users in apps from … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Mobile Payments

Mobile marketing examined by Millennial Media

Mobile marketing examined by Millennial Media

A recent study has looked into the way that this channel is now being used by consumer packaged goods. Millennial Media has just released its latest report containing data it produced based on an exploration of how the consumer packaged goods (CPG) vertical is applying mobile marketing to their efforts. This is the latest in a number of related studies that are being performed by the company. The mobile marketing research is the most recent in the Mobile … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing survey reveals some strategy keys

Mobile marketing survey reveals some strategy keys

The results of the research that was performed by Siteworx provided considerable insight. Mobile marketing is still relatively new and those in the industry are still tinkering around with its techniques to try to determine what is successful, and which efforts are best left out of a campaign. New research has just been completed that has identified some of the right efforts to take over this channel. The Siteworx survey has also pointed out a number of mobile … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing becomes Tumblr’s new playground

Mobile marketing becomes Tumblr’s new playground

The company will be joining the smartphone advertising world in 2013 as it looks for new streams of revenue. Tumblr has revealed that it will be taking its first steps into the world of mobile marketing this year, as it makes a number of considerable efforts to add new earnings within this growing environment. The massively popular blogging network has been growing rapidly and is noting the importance of smartphones and tablets. The social landscape over smartphones and … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing guide issues strict cautions regarding the use of text

Mobile marketing guide issues strict cautions regarding the use of text

The recommendation is that retailers stick to certain important rules when using SMS. Although mobile marketing through text messages is still considered to be effective, according to a new guide, retailers should move forward with caution or it could sabotage the entire technique. Consumers pay close attention to what they receive over their smartphones and tablets, so relevance is key. This is the case with mobile marketing far more than in other channels. For instance, television commercials are … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing