Articles Comments

QR Code Press » Entries tagged with "mobile marketing campaign"

Mobile marketing examined by Millennial Media

Mobile marketing examined by Millennial Media

(adsbygoogle = window.adsbygoogle || []).push({}); A recent study has looked into the way that this channel is now being used by consumer packaged goods. Millennial Media has just released its latest report containing data it produced based on an exploration of how the consumer packaged goods (CPG) vertical is applying mobile marketing to their efforts. This is the latest in a number of related studies that are being performed by the company. The mobile marketing research is the most … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing survey reveals some strategy keys

Mobile marketing survey reveals some strategy keys

The results of the research that was performed by Siteworx provided considerable insight. Mobile marketing is still relatively new and those in the industry are still tinkering around with its techniques to try to determine what is successful, and which efforts are best left out of a campaign. New research has just been completed that has identified some of the right efforts to take over this channel. The Siteworx survey has also pointed out a number of mobile … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing becomes Tumblr’s new playground

Mobile marketing becomes Tumblr’s new playground

The company will be joining the smartphone advertising world in 2013 as it looks for new streams of revenue. Tumblr has revealed that it will be taking its first steps into the world of mobile marketing this year, as it makes a number of considerable efforts to add new earnings within this growing environment. The massively popular blogging network has been growing rapidly and is noting the importance of smartphones and tablets. The social landscape over smartphones and … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing guide issues strict cautions regarding the use of text

Mobile marketing guide issues strict cautions regarding the use of text

The recommendation is that retailers stick to certain important rules when using SMS. Although mobile marketing through text messages is still considered to be effective, according to a new guide, retailers should move forward with caution or it could sabotage the entire technique. Consumers pay close attention to what they receive over their smartphones and tablets, so relevance is key. This is the case with mobile marketing far more than in other channels. For instance, television commercials are … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing

Mobile marketing pros learning from Chok! Chok! Chok! ad

Mobile marketing pros learning from Chok! Chok! Chok! ad

The Coca Cola ad in Hong Kong which aired on television in late 2011, created a massive phenomenon. Mobile marketing is now reaching the point that it has been around long enough that experts are starting to observe trends and are beginning to identify some of the commonalities among the successful campaigns. The truly explosive strategies such as Coca Cola’s Chok! Chok! Chok! in Hong Kong do have things in common. In the case of that ad, the … Read entire article »

Filed under: International, Mobile Commerce, Mobile Marketing, Trends

Mobile marketing relatively misunderstood among many companies

Mobile marketing relatively misunderstood among many companies

Study targets the world of mobile marketing Aquent, a leading staffing organization dedicated to marketing, has released a new study that focuses on mobile marketing. The study was commissioned by Forrester Research and provides some insight on how companies all over the world view mobile marketing and the prospective benefits it offers. Many businesses have taken note of the rising number of smart phone and tablet users around the world. As these consumers become more prolific, … Read entire article »

Filed under: Commercial, Mobile Marketing, Trends

Social media marketing campaigns are seeing important gains

Social media marketing campaigns are seeing important gains

The results of the various efforts this year are starting to produce figures as to their successes. A company called FrogAds has just released the results regarding the achievements of the social media marketing campaigns that it has had in place since June of this year, and they have produced some figures that could help to shape the decisions made for next year’s campaigns. That company has been rated by Alexa as being in the 130,600 spot … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Mobile marketing award won by IMImobile and British Gas

Mobile marketing award won by IMImobile and British Gas

The acknowledgement was given for the best mobile CRM/Enterprise message campaign. It has just been announced that IMImobile, one of the leading providers of specialized smartphone and tablet data platforms and services to enterprises and telecom operators worldwide, is the recipient of one of the top Effective Mobile Marketing Awards. These coveted awards are a celebration of the best advertising and promotion campaigns and solutions. They acknowledge the best solutions and campaigns, worldwide, that are designed for mobile … Read entire article »

Filed under: International, Mobile Commerce, Mobile Marketing