Articles Comments

QR Code Press » Entries tagged with "mobile marketing campaign"

Mobile marketing campaign for Ben Affleck draws a crowd

Mobile marketing campaign for Ben Affleck draws a crowd

(adsbygoogle = window.adsbygoogle || []).push({}); An ebook was released in response to the controversial decision to have him play Batman. Mobile marketing methods for a new ebook that has been designed around the controversy surrounding the decision to have Ben Affleck play Batman in the next movie starring the DC Comics character has proven to be highly successful, so far. The ebook is riding the massive media wave surrounding the wildly unpopular choice. The title of the book is … Read entire article »

Filed under: Entertainment Industry, Mobile Marketing, Social Media Marketing, Trends

Mobile marketing campaign success at Chipotle

Mobile marketing campaign success at Chipotle

The restaurant’s new SMS strategy that was nicknamed “Adventurrito” has generated huge participation. The most recent mobile marketing campaign that was started by Chipotle is receiving a great deal of attention as this SMS based strategy is being used as an example of using the channel effectively. The campaign is made up of a puzzle scavenger hunt that started on July 13 and ran for 20 days. The participants in the “Adventurrito” campaign had participants competing in tournaments … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing pushed with a vengeance by Nokia

Mobile marketing pushed with a vengeance by Nokia

The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered its efforts to suit … Read entire article »

Filed under: Commercial, International, Mobile Marketing, Technology News

Mobile marketing campaign started by Colgate-Palmolive

Mobile marketing campaign started by Colgate-Palmolive

The company is using SMS to help Americans to learn more about oral health and proper care. Colgate-Palmolive has just announced that it has entered into a new mobile marketing partnership with the Hispanic Dental Association (HDA) in order to launch the toothpaste and oral health product company’s “Oral Health Month” campaign, this year. This campaign will be geared toward providing Hispanic Americans with more information. Starting today and running for the length of July, this mobile marketing … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends, United States

Mobile marketing introduced in new Toys ‘R’ Us campaign

Mobile marketing introduced in new Toys ‘R’ Us campaign

This massive toy store has recognized that its customers are smartphone carriers and this is an important opportunity. Toys ‘R’ Us has revealed that it is moving to the cutting edge when it comes to advertising, with a new mobile marketing campaign that will use techniques such as smartphone coupons that will include barcodes that can be scanned at the point of sale in order to allow shoppers to obtain discounts. The company is also running campaigns … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends, United States

Mobile marketing campaign at Amazon gives money away

Mobile marketing campaign at Amazon gives money away

Kindle Fire tablet users are being encouraged to use Amazon Coins virtual currency for apps. Amazon coins have just been launched as a brand new form of online currency meant exclusively for use through the apps at the Amazon Appstore and the company has started a mobile marketing promotion for users of the Kindle Fire tablets that will give them free digital money. The currency can only be used by Kindle Fire tablet users in apps from … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Mobile Payments

Mobile marketing examined by Millennial Media

Mobile marketing examined by Millennial Media

A recent study has looked into the way that this channel is now being used by consumer packaged goods. Millennial Media has just released its latest report containing data it produced based on an exploration of how the consumer packaged goods (CPG) vertical is applying mobile marketing to their efforts. This is the latest in a number of related studies that are being performed by the company. The mobile marketing research is the most recent in the Mobile … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends