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Vikings VR app drums up hype for the show’s next season

Vikings VR app drums up hype for the show’s next season

(adsbygoogle = window.adsbygoogle || []).push({}); The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where Vikings branded Google Cardboard virtual reality viewer devices were distributed to … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps, Mobile Marketing

Pepsi creates a “Time Tunnel” with augmented reality technology

Pepsi creates a “Time Tunnel” with augmented reality technology

The marketers (dubbed “pranksters” by some) at the soft drink company have struck again in the U.K. Last week, Pepsi launched a new augmented reality campaign under the cold and wintery London Bridge tunnels, which gave quite a surprise to some of the commuters traveling through on their way to and from work. Pepsi Max U.K. has launched several prank marketing campaigns of this nature in London While previous augmented reality campaigns by Pepsi have involved bus shelters … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Mobile marketing campaign launched by Unilever UK

Mobile marketing campaign launched by Unilever UK

The company is using an innovative and interactive strategy on behalf of their Gold from Flora client. Mobile marketing is starting to become a vital component to the overall advertising strategy of companies of all size, and Unilever UK has recently partnered with Future Ad Labs in order to create a campaign over this channel for their client, Gold from Flora. Nearly half of all adults in the United Kingdom now own tablets, making tablet commerce and … Read entire article »

Filed under: International, Mobile Marketing, Trends

Mobile marketing anti-bullying campaign hopes to make a difference

Mobile marketing anti-bullying campaign hopes to make a difference

A new text messaging service has been designed to help to improve the thoughts and actions of young people. The largest organization for social change among young people, DoSomething.org, is now working on a new mobile marketing campaign with Be a STAR, an anti-bullying effort that was co-founded three years ago by the WWE global entertainment company and The Creative Coalition. Together, they are working on a text messaging based effort called “The Bully Text: Superstar Edition.” The … Read entire article »

Filed under: Mobile Marketing

Social media marketing campaign, #BringBackOurGirls spreads the message worldwide

Social media marketing campaign, #BringBackOurGirls spreads the message worldwide

This effort has allowed the issue to be brought to the attention of millions of people around the globe. Although the traditional strategy for drawing the public eye to a devastating issue on the other side of the globe is to hold awareness events and post emotional pictures, the social media marketing campaign involving the #BringBackOurGirls hashtag has shown, once more, that Facebook, Twitter, Google+ and other networks can also be exceptionally powerful performers. Last month, over … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Mobile marketing campaign success from The North Face

Mobile marketing campaign success from The North Face

The company hasn’t missed the lesson from their experience and is now in the midst of a strategic digital shift. The first large mobile marketing push from The North Face was strikingly successful as the company experienced a higher rate of digital engagement in Europe as a result of this campaign. Now, the brand is shifting itself away from its older traditional channels and toward smartphones and tablets. To accomplish this goal, The North Face has partnered with … Read entire article »

Filed under: Mobile Marketing, Technology News

Mobile marketing achievements made by Office Depot

Mobile marketing achievements made by Office Depot

The company has revealed that it has experienced considerable success from its campaigns in this channel. The head of mobile business strategy at Office Depot, Gabriel Cabrera, recently gave a keynote speech in which the success of the company’s mobile marketing strategy was underscored. Smartphones and tablets represented nearly a quarter (24 percent) of Cyber Monday traffic. Cabrera explained that mobile marketing made it possible for the company to be able to provide the “highly personalized experience” that … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing campaign for Ben Affleck draws a crowd

Mobile marketing campaign for Ben Affleck draws a crowd

An ebook was released in response to the controversial decision to have him play Batman. Mobile marketing methods for a new ebook that has been designed around the controversy surrounding the decision to have Ben Affleck play Batman in the next movie starring the DC Comics character has proven to be highly successful, so far. The ebook is riding the massive media wave surrounding the wildly unpopular choice. The title of the book is “Ben Affleck: Bad for … Read entire article »

Filed under: Entertainment Industry, Mobile Marketing, Social Media Marketing, Trends

Mobile marketing campaign success at Chipotle

Mobile marketing campaign success at Chipotle

The restaurant’s new SMS strategy that was nicknamed “Adventurrito” has generated huge participation. The most recent mobile marketing campaign that was started by Chipotle is receiving a great deal of attention as this SMS based strategy is being used as an example of using the channel effectively. The campaign is made up of a puzzle scavenger hunt that started on July 13 and ran for 20 days. The participants in the “Adventurrito” campaign had participants competing in tournaments … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing pushed with a vengeance by Nokia

Mobile marketing pushed with a vengeance by Nokia

The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered its efforts to suit … Read entire article »

Filed under: Commercial, International, Mobile Marketing, Technology News