Vikings VR app drums up hype for the show’s next season

Vikings VR app Google Cardboard viewer

The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where Vikings branded Google Cardboard virtual reality viewer devices were distributed to attendees for free. The mobile application offers an immersive experience into the show featuring some of the hit’s…

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Pepsi creates a “Time Tunnel” with augmented reality technology

pepsi time tunnel augmented reality

The marketers (dubbed “pranksters” by some) at the soft drink company have struck again in the U.K. Last week, Pepsi launched a new augmented reality campaign under the cold and wintery London Bridge tunnels, which gave quite a surprise to some of the commuters traveling through on their way to and from work. Pepsi Max U.K. has launched several prank marketing campaigns of this nature in London While previous augmented reality campaigns by Pepsi have involved bus shelters that have frightened and amused commuters with the appearance of zombie attacks…

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Mobile marketing campaign launched by Unilever UK

women mobile payments purse

The company is using an innovative and interactive strategy on behalf of their Gold from Flora client. Mobile marketing is starting to become a vital component to the overall advertising strategy of companies of all size, and Unilever UK has recently partnered with Future Ad Labs in order to create a campaign over this channel for their client, Gold from Flora. Nearly half of all adults in the United Kingdom now own tablets, making tablet commerce and advertising critical. With the penetration of ownership of these and smartphones in mind,…

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Mobile marketing anti-bullying campaign hopes to make a difference

mobile marketing on tablets

A new text messaging service has been designed to help to improve the thoughts and actions of young people. The largest organization for social change among young people, DoSomething.org, is now working on a new mobile marketing campaign with Be a STAR, an anti-bullying effort that was co-founded three years ago by the WWE global entertainment company and The Creative Coalition. Together, they are working on a text messaging based effort called “The Bully Text: Superstar Edition.” The hope of this SMS based mobile marketing campaign is to use a…

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Social media marketing campaign, #BringBackOurGirls spreads the message worldwide

Michelle Obama Social media marketing #bringbackourgirls

This effort has allowed the issue to be brought to the attention of millions of people around the globe. Although the traditional strategy for drawing the public eye to a devastating issue on the other side of the globe is to hold awareness events and post emotional pictures, the social media marketing campaign involving the #BringBackOurGirls hashtag has shown, once more, that Facebook, Twitter, Google+ and other networks can also be exceptionally powerful performers. Last month, over 200 Nigerian schoolgirls were kidnapped, and now the world is watching. Armed militants…

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Mobile marketing campaign success from The North Face

The North Face mobile shopping marketing

The company hasn’t missed the lesson from their experience and is now in the midst of a strategic digital shift. The first large mobile marketing push from The North Face was strikingly successful as the company experienced a higher rate of digital engagement in Europe as a result of this campaign. Now, the brand is shifting itself away from its older traditional channels and toward smartphones and tablets. To accomplish this goal, The North Face has partnered with Millennial Media. It was this arrangement that brought about the brand’s first…

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Mobile marketing achievements made by Office Depot

Office depot mobile marketing

The company has revealed that it has experienced considerable success from its campaigns in this channel. The head of mobile business strategy at Office Depot, Gabriel Cabrera, recently gave a keynote speech in which the success of the company’s mobile marketing strategy was underscored. Smartphones and tablets represented nearly a quarter (24 percent) of Cyber Monday traffic. Cabrera explained that mobile marketing made it possible for the company to be able to provide the “highly personalized experience” that consumers have come to expect. He added that “No longer generic banners,…

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Mobile marketing campaign for Ben Affleck draws a crowd

Ben Affleck batman mobile marketing ebook

An ebook was released in response to the controversial decision to have him play Batman. Mobile marketing methods for a new ebook that has been designed around the controversy surrounding the decision to have Ben Affleck play Batman in the next movie starring the DC Comics character has proven to be highly successful, so far. The ebook is riding the massive media wave surrounding the wildly unpopular choice. The title of the book is “Ben Affleck: Bad for Batman?”, and it was written by Eric Nolan and is being advertised…

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Mobile marketing campaign success at Chipotle

chipotle mobile marketing campaign

The restaurant’s new SMS strategy that was nicknamed “Adventurrito” has generated huge participation. The most recent mobile marketing campaign that was started by Chipotle is receiving a great deal of attention as this SMS based strategy is being used as an example of using the channel effectively. The campaign is made up of a puzzle scavenger hunt that started on July 13 and ran for 20 days. The participants in the “Adventurrito” campaign had participants competing in tournaments of online puzzles for the opportunity to win twenty years of Chipotle…

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Mobile marketing pushed with a vengeance by Nokia

Nokia technology news

The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered its efforts to suit that role. According to Tuula Rytila, the chief marketing officer at Nokia, the…

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