Tag: mobile marketing campaign

Vikings VR app drums up hype for the show’s next season

Julie Campbell
Vikings VR app Google Cardboard viewer

The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where Vikings branded Google Cardboard virtual reality viewer devices were distributed to attendees for free. The mobile application offers an immersive experience into the show featuring some of the hit’s…

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Pepsi creates a “Time Tunnel” with augmented reality technology

Julie Campbell
pepsi time tunnel augmented reality

The marketers (dubbed “pranksters” by some) at the soft drink company have struck again in the U.K. Last week, Pepsi launched a new augmented reality campaign under the cold and wintery London Bridge tunnels, which gave quite a surprise to some of the commuters traveling through on their way to and from work. Pepsi Max U.K. has launched several prank marketing campaigns of this nature in London While previous augmented reality campaigns by Pepsi have involved bus shelters that have frightened and amused commuters with the appearance of zombie attacks…

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Mobile marketing campaign launched by Unilever UK

Stephanie Beck
women mobile payments purse

The company is using an innovative and interactive strategy on behalf of their Gold from Flora client. Mobile marketing is starting to become a vital component to the overall advertising strategy of companies of all size, and Unilever UK has recently partnered with Future Ad Labs in order to create a campaign over this channel for their client, Gold from Flora. Nearly half of all adults in the United Kingdom now own tablets, making tablet commerce and advertising critical. With the penetration of ownership of these and smartphones in mind,…

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Mobile marketing anti-bullying campaign hopes to make a difference

Julie Campbell
mobile marketing on tablets

A new text messaging service has been designed to help to improve the thoughts and actions of young people. The largest organization for social change among young people, DoSomething.org, is now working on a new mobile marketing campaign with Be a STAR, an anti-bullying effort that was co-founded three years ago by the WWE global entertainment company and The Creative Coalition. Together, they are working on a text messaging based effort called “The Bully Text: Superstar Edition.” The hope of this SMS based mobile marketing campaign is to use a…

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Social media marketing campaign, #BringBackOurGirls spreads the message worldwide

Julie Campbell
Michelle Obama Social media marketing #bringbackourgirls

This effort has allowed the issue to be brought to the attention of millions of people around the globe. Although the traditional strategy for drawing the public eye to a devastating issue on the other side of the globe is to hold awareness events and post emotional pictures, the social media marketing campaign involving the #BringBackOurGirls hashtag has shown, once more, that Facebook, Twitter, Google+ and other networks can also be exceptionally powerful performers. Last month, over 200 Nigerian schoolgirls were kidnapped, and now the world is watching. Armed militants…

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