Tag: mobile marketing agencies

Facebook announces partnership with Bango for mobile payment services

Jennifer Goula
social media marketing

Facebook, the largest social network in the world, has announced that an agreement has been signed between it and Bango, and analytics and mobile billing company based in the United Kingdom. The technology at Bango concentrates on an increasing consumer market of smartphone owners who use their devices to access the internet and who are using their devices more frequently for making purchases and other online transactions. The white-label products from the company are able to collect mobile payments for the purchase of online services and content, and can also…

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UK study shows only 20 percent of corporate marketers have a website that was mobile optimized

Sam Lambert
Mobile Commerce

  An mobile commerce study performed in the United Kingdom is showing that corporate marketers are finding it challenging to meet the demands of their consumers when it comes to the mobile channel. The survey was performed by a digital communications business called Episerver, and included the participation of 200 marketing execs and 1,000 consumers in order to discover their attitudes regarding mobile marketing. The survey determined that among consumers in the U.K., 57 percent own smartphones. Among those smartphone owning consumers 73 percent have used the device to browse…

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Google sends the mobile ad marketplace beyond the forecasts of the industry

L. Green
Mobile Advertising trends

The mobile advertising marketplace in the United States is currently in a state of explosion, and is growing much more rapidly than even the highest projections that had been made by the industry’s analysts. Google mobile search is currently receiving a great deal of the credit for the advertising business that reached all new heights last year and this year is already lining up to leave 2011’s figures in the dust. The recent surge in the ownership of smartphones and the omnipresence of the mobile ad networks – such as…

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Global industry to receive new ethics and standards set by Mobile Marketing Research Association

Stephanie Beck
Social media marketing ad exchange

The rapid growth of the mobile web and the use and sharing of its content is raising significant privacy issues among many countries worldwide, including that of consumer privacy. Recent studies have shown that many consumers are willing to give up some of their privacy in order to obtain services that they believe are of value to them and that are geared toward their own interests and likes, such as through location-based promotions and offers. Millions of mobile device users around the world are already downloading apps that use the…

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