Ibotta’s report finds that 47% of consumers prefer shopping on their mobile device. In its first ever Mobile Commerce Report, Ibotta, the Denver-based mobile shopping app, revealed that there were key trends regarding how and when consumers engage in mobile shopping. Knowing these trends could help retailers strengthen their m-commerce strategies to reach and connect with new audiences in the future. Fewer consumers are shopping in-store retail locations today than five years ago. Over the last ten years, mobile shopping has significantly changed. Both mobile devices and retail mobile shopping…
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Mobile transactions account for more than half of transactions made online
A new report reveals that consumers prefer mobile shopping. Criteo’s Global Commerce Review for Q2 of 2018 has revealed that mobile transactions are dominating online transactions. The report found that over 50% of online transactions made in many countries are now performed via mobile. Criteo analyzed data from more than 5,000 retailer in over 80 countries. The report took into account the activities, behaviors and preferences of shoppers across all devices and browsing environments. The data used, from which the company drew its conclusions, came from over 5,000 retailers in…
Read MoreMobile marketing guide released by TapSense
The latest version of the company’s publication is now out, providing users with guidance regarding the best techniques. The second version of the TapSense mobile marketing guide has now been released, at a time in which it is even more clear that the publication of the first version, as consumers are now spending more than half of their online time on smartphone or tablets. The conversion rates through mcommerce are also on the rise, showing that this channel has considerable potential. According to recent data from the Google Shopper Marketing…
Read MoreMobile commerce being driven by retailers in the US
Report highlights growth of mobile commerce Mobile commerce is growing at an alarming rate and retailers are likely behind its boom. BI Intelligence recently released a report concerning this growth and how it is being affected by retailers. The report highlights the results that retailers have seen over the past few years of holiday shopping. During the 2013 holiday season, in particular, mobile sales and activity reached record highs for many retailers, further increasing their interest in the mobile sector. Holiday shopping goes mobile According to the report, on Black…
Read MoreReport tracks growth of mobile commerce
Consumers are becoming more invested in mobile commerce Monetate, a market research firm, has released a new report that highlights the growth of e-commerce and mobile shopping. Over the past few years, consumers have been growing more reliant on their mobile devices. Smartphones and tablets are being used for just about everything in a consumer’s daily life, including shopping. Mobile commerce has become quite attractive to many consumers as it represents a more convenient way to shop for and purchase products. Mobile traffic grows According to the report from Monetate,…
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