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M-commerce is looking very promising for years to come

03/27/201303/26/2013 John Montgallo

The latest data is showing that the future of the channel is looking quite bright and appealing. Mobile phones have become the most commonly used electronic devices on the planet, with a recent U.N. study showing that there is greater access to them around the world than there is to toilets, which is bad news for sanitation but quite promising for m-commerce. Predictions have shown that there are currently between 6 and 7 billion of the devices currently in use. While the U.N.’s study said that approximately 6 billion people…

M-commerce will help to bring online shopping to $370 billion in the US

03/26/201303/25/2013 Stephanie Beck

The predictions from Forrester Research are that it will reach this level before the close of 2017 Forrester Research has released the details of its latest study, which have indicated that m-commerce will play a vital role in the astronomical growth of ecommerce over the next few years in the United States. The report said that this will be fueled by the rapid adoption of tablets and smartphones among consumers across the country. So far, they have shown that sales over ecommerce are on pace to experience a considerable annual…

M-commerce sales report shows high 2012 figures

03/01/201302/28/2013 Sam Lambert

A report from a benchmarking company in the United Kingdom shows £7.5 billion in sales. According to the results of 2012 as reported by IMRG Capgenmini Quarterly Benchmarking, from the United Kingdom, m-commerce sales broke the £7.5 billion mark. To many, this has signaled the true beginning of the mainstream use of this channel by consumers. The internet trade organization reported that in 2012, m-commerce sales made up 12 percent of the overall online shopping revenue in the United Kingdom. This was a massive increase over 2011, when that same…

M-commerce remains a tremendous opportunity for American retailers and brands

01/12/201304/13/2014 Jennifer Goula

U.S. companies still have yet to come close to reaching the full potential of mobile shopping. New research has shown that even though m-commerce has received an enormous amount of hype, 41 percent of American shoppers have said that they’re not ready to use their tablets and smartphones for purchasing online products and services. This equates to approximately 103 million people in the United States. This could imply that there is nothing to m-commerce, but it is much more likely that there is huge potential for growth in this area.…

M-commerce takes off without harm to in-person shopping

01/14/2012 L. Green

The results of an m-commerce study have been released in the latest S.M.A.R.T report produced by Millenial Media, and have shown that by the close of 2011, mobile commerce had experienced a sudden and explosive growth, which is setting the stage for an important role among consumers and businesses in 2012. The report showed that there was a growth of 64 percent in m-commerce in November 2011 based on the month-over-month post-click action. At the same time, 68 percent of campaigns for telecom used mobile commerce as a post-click element…