M-commerce is greatly benefiting from the popularity of mobile coupons

mobile commerce shopping

These discount opportunities are driving consumers to use the channel on an increasing basis. There is no doubt that m-commerce is growing very quickly, as it represented 3 percent of online shopping in late 2010, and rose to 11 percent by the close of the holiday shopping season last year – according to comScore data. This means that it brought in $18.6 billion in consumer spending last year (excluding travel). Now, various techniques are being analyzed to understand what the main drivers of m-commerce truly are. Among them, mobile coupons…

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Mobile commerce is becoming a vital part of the mom lifestyle

Mobile commerce

The requirement that moms have for multitasking suits the use of smartphones very effectively. The results of a recent survey have revealed that when it comes to multitasking for moms in their busy lifestyles, mobile commerce plays a central role in being able to get the job done with the most convenience. The survey showed that smartphones are crucial to juggling busy schedules and getting everything done. The survey was conducted by Alliance Data Retail Services, a company that provides programs for marketing driven credit cards. What the firm discovered…

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M-commerce typically happens in non-metropolitan areas

Ebay m-commerce News

A recent eBay marketplace study showed that half of mobile purchases occur outside metro centers. eBay has just released the results of one of its most recent surveys, which have indicated that 49 percent of m-commerce users – that is, about half of the people who participated in its study – are not from metropolitan areas. The survey involved the participation of 1,345 Indian people who are mobile users. This is the first study that eBay has conducted regarding the use of m-commerce in India. For the purposes of the…

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M-commerce explodes among wealthy consumers


Affluent shoppers are embracing the use of their smartphones for influencing purchases. Unity Marketing has released the results of their latest research, which has shown that over half of all affluent consumers use m-commerce for helping to making their purchasing decisions, including for making dinner reservations, travel bookings, and others. This is a massive increase over the same figure in 2011, which had been only 25 percent. This research will be very important for businesses that are targeting shoppers who are patrons of high end shops and brands. It shows…

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M-commerce statistics have increased this year

mobile commerce trends

A recent survey has shown that while the channel is on the rise, there are still barriers to be faced. The results of a recent study conducted by Stibo Systems in their 2013 Consumer Retail Survey have shown that the number of purchases made over m-commerce have increased by 19 percent within the last year. Over the last year, purchases made over smartphones have increased considerably, says the study. The research indicates that they increased from 40 percent to 59 percent within the 12 months prior to the study. At…

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