QR Code Press » Entries tagged with "how to read qr code"
13 percent of consumers in Europe have scanned an outdoor QR code advertisement
According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes
Qrickit wants to pay consumers to scan QR codes
QR codes have become very common in print advertisements. Despite this, consumers have shied away from scanning the codes. Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get … Read entire article »
Filed under: Commercial, Featured News, Mobile Commerce, QR Codes, Trends, United States
Scan mobile company uses QR codes to create a stir among the crowds
*Great video by scan.me explaining what a QR Code is Founded in 2011 by Garrett Gee, a Brigham Young University student, Scan is a company that creates technologies such as NFC image recognition and QR codes in order to bring businesses and individuals from the real world together into the digital sphere. It has not yet been a year since Scan’s app was released, and it has already received over 10 million downloads from the Android Marketplace … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States
Maserati uses customized print ad QR codes to allow consumers to build their car
Maserati, the Italian automaker, has released the details of their latest mobile marketing campaign, which includes the use of customized QR codes in a print ad, which redirects mobile device users to an optimized site where they care design the GranTurismo S of their dreams. The ad, which has been published in several luxury-focused magazines, is a single page placement that includes a QR code that has been designed with the Maserati logo in its center. … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends
Codee Software announces the opening of its App Store
Codee Software Inc. has now released the next version (2.0) of its QR code platform, at the same time that it has opened the doors of its Codee App Store. The Codee App Store is designed to provide mobile consumers with a range of different apps that will give them better use and control over the QR codes that they use in their everyday lives. They can buy a QR code app that is relatively inexpensive … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes
Heineken incorporates QR codes into the Open’er Music Festival for better attendee connections
Heineken has revealed the results of providing attendees with free QR code stickers at the company’s 2012 Open’er Music Festival, to spread its brand message, “Open Your World”. Last summer’s Gdynia, Poland festival saw Heineken with computers set up so that attendees could create short messages that describe themselves, then convert that message into a QR code and print it out onto a sticker, called a “U Code” by the company, that they could wear while … Read entire article »
Filed under: Entertainment Industry, Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing
sending...
Technology News 24/7
About QR Code Press and MCommerce Press
Scan for our Facebook page