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Nokia adopts augmented reality for new navigation app

12/11/201112/11/2011 Stephen Vagus

Nokia has begun upgrading its location-based services to better incorporate augmented reality technology. The telecommunications company has plans to synchronize these services with its latest augmented reality application that will come pre-equipped on new Nokia smart phones. Nokia has taken a greater interest in new mobile technologies, such as NFC technology, in order to enhance their services to customers. With augmented reality becoming more popular in the mobile industry, the adoption of the technology seemed inevitable. The company is currently collecting geographic information from 196 countries around the world. Some…

Staples recreates its iPhone app in response to customer requests

12/03/201112/03/2011 L. Green

Staples has redesigned its app following a survey of customers to determine what would make their shopping experience with the merchant simpler and more convenient. The result was that the new application now includes a bar code scanning feature that allows customers to perform easier searches and faster ordering. The office supply store is known for its significant research and testing and for its focus on the customer’s participation in developing the m-commerce experience. Staples.com vice president of e-commerce and business development, Brian Tilzer, said that the new application has…

Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

12/02/201103/21/2014 Julie Campbell

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…

Verizon Wireless makes important changes to its mobile privacy policy

11/09/201111/09/2011 Jorge Gonzalez

Verizon Wireless has announced some changes that will be made to its privacy policy of which its customers should be aware. It will require customers to have to actively opt-out unless they wish to send information to Verizon about the features and apps that they use, the websites that they visit using their mobile devices, and where they have physically travelled while using devices on the Verizon network. The Verizon website is now featuring a notice where it has identified two new ways that it will be using the data…

Geo-marketing being utilized more and more

08/02/201108/03/2011 Jesse Collins

Foursquare, the location-based marketing service, has announced a partnership with a series of daily deal coupon businesses, which is expected to bring geo-marketing out of the “dabbling” stage and into much more common use, for a major impact on mobile marketing. Geo-marketing has been effective, but has been only very lightly used in Australia and the United States so far. It has, however, created quite a stir in certain occasions, such as when thousands of customers rushed to Gap stores mere hours after receiving instructions to obtain one of 10,000…