QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything.
Marketers around the world agree that QR codes are the next step in mobile advertising. They provide instant access to videos, websites, maps and other information that can be used to engage consumers. Their popularity has been increasing in the western world over the past year, and marketers in the U.S. are beginning to use the … Read entire article »
Filed under: Featured News, Mobile Marketing, Trends, United States
Stemlit Growers, a Washington based provider of organic fruits, was one of the first companies to adopt QR codes in early spring of last year. They began using the codes before they became popular and have enjoyed the attention their produce has been getting since implementing the codes. Now, Stemlit is taking their mobile marketing campaigns to the next level by adding QR codes to in-store displays and point-of-sale materials.
The 2d codes can be scanned with any smart phone that has a barcode reading application. They originated in Japan, developed by a subsidiary of Toyota, and were used to keep track of inventory for the manufacturer. Marketers adopted the codes when smart phones began to emerge. The codes have been gaining acclaim around the world as a useful way for … Read entire article »
Filed under: Featured News, Mobile Marketing, United States
A recent update to the Global Growth in Barcode Usage shows that the frequency of use for barcodes has risen by 126% over a two month period. The report shows strong growth in Norway, with growth ranking in at 87%. Sweden has experienced a 65% increase in use. The highest rate of growth was experience in the U.S. with usage rising by 126.1% over two months. The report shows that worldwide usage has increased by 10%.
Many analysts are speculating that 2011 will be the year in which QR codes experience the most growth as they begin to be incorporated throughout Europe and the Americas.
QR codes have been widely used throughout Asia, especially in Japan where the codes were first developed. Since their inception, the codes have become a cornerstone of … Read entire article »
Filed under: Featured News, International, Mobile Marketing, Trends, United States
Kokanee, one of the most popular breweries in Western Canada, is promoting the launch of their limited edition Mountain Can Series that will make use of QR codes as part of their innovative packaging. The packaging will feature trial maps of several well traveled mountains in the area and the codes can be scanned to connect to an interactive version of each map.
“Using QR codes is a fresh new approach for Kokanee in our product packaging and provides a richer brand experience,” says Mike Bascom, marketing manager for Kokanee. The long standing relationship between the brewery and the many mountain resorts throughout Western Canada was the key inspiration for the new campaign.
Scanning the codes will allow users to download full trial maps to their smart phones. The maps will come … Read entire article »
Filed under: Commercial, Featured News, International, Mobile Marketing