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QR Code Press » Entries tagged with "easy mobile marketing"

QR Codes and Mobile Marketing Trends

March 19th, 2011 | Add a Comment

QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything. Marketers around the world agree that QR codes are the next step in mobile advertising. They provide instant access to videos, websites, maps and other information that can be used to engage consumers. Their popularity has been increasing in the western world over the past year, and marketers in the U.S. are beginning to use the … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States

Medical journal linked to unique content makes it’s premier

March 17th, 2011 | Add a Comment

The medical journal, NEUROSURGERY, will be featuring QR codes in their April 2011 issue. Readers will be able to gain access to additional online content by scanning the codes with their smart phones. The journal is using the codes to fill the gap between print and online content. The codes will help enhance reader experience for those that enjoy the traditional hard copy. Print media has been competing with digital content for some time now. With users able to access content quickly through the Internet, fewer are making use of print and that has translated into a loss of subscribership for magazines and newspapers. The staff of NEUROSURGERY believes that QR codes are the key to overcoming their struggle with online content. “Using QR codes in our print product links the two … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Marketing, Social Media Marketing, Trends, United States

Company enjoys success with QR Code promo

March 16th, 2011 | Add a Comment

Stemlit Growers, a Washington based provider of organic fruits, was one of the first companies to adopt QR codes in early spring of last year. They began using the codes before they became popular and have enjoyed the attention their produce has been getting since implementing the codes. Now, Stemlit is taking their mobile marketing campaigns to the next level by adding QR codes to in-store displays and point-of-sale materials. The 2d codes can be scanned with any smart phone that has a barcode reading application. They originated in Japan, developed by a subsidiary of Toyota, and were used to keep track of inventory for the manufacturer. Marketers adopted the codes when smart phones began to emerge. The codes have been gaining acclaim around the world as a useful way for … Read entire article »

Filed under: Featured News, Mobile Marketing, United States

The state of marketing in today’s world and finding your niche

March 10th, 2011 | Add a Comment

  Social media has created an advertising monster. It’s understandable that many companies are profiting from this strategy, and profit is the bottom line. However, most people get really annoyed at being flooded with ad’s and offers for free stuff; only to find out; they have to jump through hoops first, to get anything. Who knew that haphazardly clicking on a cute little thumbs-up icon could turn you into an automatic spam and phishing magnet? Since Facebook and Twitter came along, advertising has leaped into a whole new realm. Many businesses have discovered that social media is now THE marketing platform; and they must use it, or die. Some will advertise responsibly, while others are massively swamping pages with clutter. It didn’t take long for companies to realize the mass exposure they could … Read entire article »

Filed under: Featured News, International, Mobile Marketing, United States

The proof is in the growth!

March 9th, 2011 | Add a Comment

A recent update to the Global Growth in Barcode Usage shows that the frequency of use for barcodes has risen by 126% over a two month period. The report shows strong growth in Norway, with growth ranking in at 87%. Sweden has experienced a 65% increase in use. The highest rate of growth was experience in the U.S. with usage rising by 126.1% over two months. The report shows that worldwide usage has increased by 10%. Many analysts are speculating that 2011 will be the year in which QR codes experience the most growth as they begin to be incorporated throughout Europe and the Americas. QR codes have been widely used throughout Asia, especially in Japan where the codes were first developed. Since their inception, the codes have become a cornerstone of … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends, United States

Canadian Kokanee beer uses QR Codes to promote

March 8th, 2011 | Add a Comment

    Kokanee, one of the most popular breweries in Western Canada, is promoting the launch of their limited edition Mountain Can Series that will make use of QR codes as part of their innovative packaging. The packaging will feature trial maps of several well traveled mountains in the area and the codes can be scanned to connect to an interactive version of each map. “Using QR codes is a fresh new approach for Kokanee in our product packaging and provides a richer brand experience,” says Mike Bascom, marketing manager for Kokanee. The long standing relationship between the brewery and the many mountain resorts throughout Western Canada was the key inspiration for the new campaign. Scanning the codes will allow users to download full trial maps to their smart phones. The maps will come … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Marketing

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