Companies still struggling with using QR codes effectively, with many focused on appearance rather than functionality

Mobile Marketing QR Codes

Advertising and technology have long enjoyed a cooperative relationship. As mobile technology becomes more advanced, however, this relationship is changing and advertising is becoming more entangled and reliant on the prowess of technology. Perhaps the most influential piece of technology that has come to the world of marketing is the QR code. The codes have changed the way marketers interact with a new generation of consumer, opening the way for constant connection at any time and wherever they may be. While QR codes have shown themselves to be a useful…

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Mobile market need to satisfy car buyers takes hold in Qatar

QR Code scanning mercedes benz cars

A car dealership located in Qatar, one of the wealthiest states in the middle east, has launched a new QR code campaign that aims to enhance its interactivity with customers. Nassar Bin Khaled Automobiles, a Mercedes-Benz dealership, is joining the ranks of a growing number of businesses that are becoming entangled in mobile marketing across the world. A new global trend emerging in the marketing industry is seeing more companies are putting significant value behind communication with consumers. By boosting their social media presence and adopting QR codes, they are…

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California band’s QR promo is a hit with the fans

QR codes are gaining steam all over the U.S. So much so, that the codes are becoming commonplace. As people’s familiarity with them grows by the day, the more they take advantage of all the blocky barcodes have to offer. The codes are becoming the weapon of choice for many advertisers as they look to tackle the emerging mobile market. As QR codes become more prevalent, web developers and marketers are keen to find new venues for the codes. Such is the case in Fresno, California. Anchored Web Solutions has…

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New enterprise with fresh opportunity for all types of businesses

AngelPad, a platform connecting ambitious startups with enterprising investors, held another of their famous Demo Days yesterday. Thirteen promising companies, ranging from car insurance to search engine startups, were presented to more than 100 potential investors. The thirteen were chosen from amongst a pool of more than 800 applicants. A number of companies that were represented at AngelPad’s Demo Day made use of QR codes. Many marketers are beginning to rely on the codes as a way to engage consumers as mobile technology becomes a more integrated part of their…

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Mobile Marketing Strategy Conference for 2011 in California

Good news for businesses wanting to learn more about mobile marketing; the Global Strategic Management Institute (GSMI) is preparing for their 2011Mobile Marketing Strategy conference. This event will take place over a three day period, April 26th through April 28th, in San Francisco California. No matter which area of mobile marketing your interested in, there will be numerous speakers, hands-on workshops, and case studies, all presented by experts in their field of mobile marketing.  This conference will provide valuable information about how your business can benefit from mobile marketing, how…

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