Social media has created an advertising monster. It’s understandable that many companies are profiting from this strategy, and profit is the bottom line. However, most people get really annoyed at being flooded with ad’s and offers for free stuff; only to find out; they have to jump through hoops first, to get anything. Who knew that haphazardly clicking on a cute little thumbs-up icon could turn you into an automatic spam and phishing magnet? Since Facebook and Twitter came along, advertising has leaped into a whole new realm. Many…
Read MoreTag: easy mobile marketing
The proof is in the growth!
A recent update to the Global Growth in Barcode Usage shows that the frequency of use for barcodes has risen by 126% over a two month period. The report shows strong growth in Norway, with growth ranking in at 87%. Sweden has experienced a 65% increase in use. The highest rate of growth was experience in the U.S. with usage rising by 126.1% over two months. The report shows that worldwide usage has increased by 10%. Many analysts are speculating that 2011 will be the year in which QR codes…
Read MoreCanadian Kokanee beer uses QR Codes to promote
Kokanee, one of the most popular breweries in Western Canada, is promoting the launch of their limited edition Mountain Can Series that will make use of QR codes as part of their innovative packaging. The packaging will feature trial maps of several well traveled mountains in the area and the codes can be scanned to connect to an interactive version of each map. “Using QR codes is a fresh new approach for Kokanee in our product packaging and provides a richer brand experience,” says Mike Bascom, marketing manager for…
Read MoreLarge media firm in India uses QR Codes to win over consumers
Cyber Media, and India-based publishing and specialty media firm, has announced that they will be using QR codes in print media throughout India as part of their efforts to connect with customers. Scanning the code with a smart phone, or any web enabled mobile device, will take users to advertisers websites or other associated online content. “QR Codes will make print interactive,” says Prasanto K. Roy, president and editor-in-chief of Cyber Media. “We decided to commercially launch QR codes when telecom operators began rolling out 3G services that will make…
Read MoreNew software to help business owners with QR Code campaigns
QR Codes can now be mass produced, thanks to a Japanese company named IT DeSign. The company, based in Tokyo, specializes in QR Code business. They have developed a software design kit for computer developers to add to their regular applications. This will allow their regular software programs to mass produce a high quality, custom designed QR Code. With this new software incorporated into their system, developers can streamline the process of making custom QR Codes for customers; saving both parties’ time and money. The system also includes a functional…
Read More