Stemlit Growers, a Washington based provider of organic fruits, was one of the first companies to adopt QR codes in early spring of last year. They began using the codes before they became popular and have enjoyed the attention their produce has been getting since implementing the codes. Now, Stemlit is taking their mobile marketing campaigns to the next level by adding QR codes to in-store displays and point-of-sale materials.
The 2d codes can be scanned with any smart phone that has a barcode reading application. They originated in Japan, developed by a subsidiary of Toyota, and were used to keep track of inventory for the manufacturer. Marketers adopted the codes when smart phones began to emerge. The codes have been gaining acclaim around the world as a useful way for companies to interact with consumers. They have only recently made their way to the U.S.
Stemlit currently uses QR codes on the display bins for their Pinata Apple brand and associated materials. When scanned, the code resolves to a mobile website where consumers can find a number of reasons why organic produce is better than conventional produce. Also available through the website will be recipes, storage and handling tips, and guides helping consumers transform their home gardens into organic gardens.
In the months ahead, Stemlit will feature QR codes on their summer merchandise which will include cherries and other seasonal fruit.
Stemlit will continue to use the codes as a means of connecting with their customers and providing a dynamic user experience.