The latest mobile marketing trends for 2012

MCommerce

From geogargeting to a barcode scanning app, mobile commerce is getting wider and more creative. Smartphones are a part of the daily lives of half of all cell phone owners in the United States, and are also rapidly increasing their penetration around the world, so it only makes sense that mobile commerce should be taking off at an equally significant rate, and that it should be implemented in a broad range of new ways in order to keep up with the latest trends. Mobile marketing has opened up a wide…

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Oxfam to transform stores into social museums with QR codes

Oxfam, a conglomerate of organizations that seeks to obliterate poverty and injustice around the world, has begun using QR codes to teach people about the history behind second-hand goods. The organization is using a new mobile application called Shelflife. Shelflife functions as a barcode scanner, allowing users to unlock the content contained within QR codes. Oxfam owns a chain of stores that contains second-hand goods and will be creating QR codes for each item. When these codes are scanned with the Shelflife application, consumers will be able to learn the…

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QR Codes and Smartphones…The Dynamic Duo Delivers!

Domex Superfresh Growers, a leading grower and distributor of fruits in the North Western United States, recently received recognition from the prestigious American Advertising Federation. The company caught the federation’s eye with their re-imagined website and use of QR codes. Their use of emerging mobile marketing trends earned them the reward on March 24 and has grown their customer base exponentially. “We have always made our efforts to connect with consumers a top priority,” says marketing and communications manager Loren Queen. Educating consumers about the benefits of healthy fruit has…

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New mobile marketing services increase offering QR code analytics

JSP Media, a marketing and web development company based in Elliot City, Maryland, are now offering a mobile site and QR code design service. As mobile technology becomes more prevalent, the importance of mobile-optimized websites is becoming clear. More businesses are beginning to incorporate mobile technology into their operations, hoping to take advantage of the boom in smart phone use and the emergence of other mobile devices. QR codes are playing a big role in changing the way companies interact with consumers. The black and white barcodes can be printed…

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Groupon Now promises to bigger and better!

Groupon introduces Groupon Now, the company’s innovative mobile app tool that is designed to change how the people eat, play and shop. The app will be released next month, which will be an addition to the various deals of Groupon wherein specific deals on time and location will be provided. When the app is opened, there will be two options provided and these are “I’m hungry” and “I’m bored.” There is a wide range of choices available for each of the choices which depend on the user’s time and location.…

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