New mobile marketing services increase offering QR code analytics

QR Code Analytics

JSP Media, a marketing and web development company based in Elliot City, Maryland, are now offering a mobile site and QR code design service. As mobile technology becomes more prevalent, the importance of mobile-optimized websites is becoming clear. More businesses are beginning to incorporate mobile technology into their operations, hoping to take advantage of the boom in smart phone use and the emergence of other mobile devices.

QR codes are playing a big role in changing the way companies interact with consumers. The black and white barcodes can be printed or used online and can be linked to any assortment of content from YouTube videos to social network pages. The codes can be scanned with any smart phone that has a camera and barcode scanning software or app.

Usage of the codes is expected to grow exponentially over the next year. Advertisers that are looking to harness the power of mobile advertising are relying heavily on the codes as an easy, hassle free initiative. JSPMedia will also offer an analytics system that will allow clients to track the performance of their marketing campaigns that make use of the codes. The company’s web directory listing will also help drive traffic from a company’s mobile site to their main website. Typically, mobile websites are six times faster than regular websites, offering a much more dynamic feel for visitors.

JSPMedia’s services will be offered in the United Kingdom, Canada, the United States, Australia, France, South Africa, India and Estonia.

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