Domex Superfresh Growers, a leading grower and distributor of fruits in the North Western United States, recently received recognition from the prestigious American Advertising Federation. The company caught the federation’s eye with their re-imagined website and use of QR codes. Their use of emerging mobile marketing trends earned them the reward on March 24 and has grown their customer base exponentially.
“We have always made our efforts to connect with consumers a top priority,” says marketing and communications manager Loren Queen. Educating consumers about the benefits of healthy fruit has been one of the company’s goals since its founding in 1981. Domex has endeavored to provide the best connection between growers and consumers possible. “Our redesigned website is an ideal example of this focus,” notes Queen.
Domex began using QR codes late last year on their point-of-sale material. Consumers are able to scan the codes to obtain detailed product information and browse the company’s mobile website. The codes are able to be scanned by smart phones equipped with a barcode scanning application.
QR codes have been very popular amongst marketers all over the world. They have gained significant traction in the past two years and are now popping up in almost every industry. They are praised for their ability to provide quick and dynamic content as well as speedy access to information. Domex has found the codes incredibly useful as a means of delivering digital content.
The company will continue to use the codes on their point-of-sale materials and will be considering expanding their use in the future.
