QR Code Press

Augmented reality campaign by Yoplait Greek opens up new AR marketing world

10/22/201110/22/2011 Jesse Collins

Yoplait Greek has just unveiled its brand new advertising campaign and packaging that allow consumers to use their smartphones to help in the effort to battle hunger throughout the country. Shoppers across the United States can use their smartphones to download the free Yoplait Greek4Good mobile app that allows them to experience a new level of interaction with the cups for Yoplait Greek products. With this app, available from Greek4Good.com, as well as at the Twitter and Facebook pages for the brand, yogurt shoppers are able to unlock messages from…

New app seeks to make driving safer with the help of augmented reality

10/17/201110/17/2011 Sam Lambert

iOnRoad, an award winning developer of mobile applications, has launched a new app that can make driving a little more safe. The app, called iOnRoad Augmented Driving is available for Android smart phones and makes use of augmented reality to help motorists be aware of the various elements in their environment. Similar road safety apps have been released in the past by other companies, but iOnRoad aims to be the first to introduce a versatile tool to drivers that will not get in their way whilst traveling. The app uses…

German augmented reality company Metaio could cause a technology revolution

10/01/201110/01/2011 John Montgallo

The insideAR 2011 conference came to an end this week, leaving many that attended the event brimming with expectations about the promising future of augmented reality. The technology has been attracting a lot of attention in recent months due to the innovative uses some businesses have been thinking up for the technology. The conference focused on the myriad of ways augmented reality can be used, from marketing to medical research, and how the technology can be taken beyond the realm of novelty. The event attracted many leading AR companies, but…

Volkswagen augmented reality marketing campaign a resounding success!

09/15/2011 Stephen Vagus

Volkswagen recently launched a new marketing campaign which was completely centered around augmented reality. The automaker has shown remarkable prowess with online and interactive technologies in the past, and their latest venture into the realm of augmented reality only proves their mastery of the medium. This past July, the automaker introduced their AR advertisements to consumers through several magazines. The advertisement could be removed from the magazine and used to launch an augmented reality program that would allow users to participate in a virtual race. Participants were put inside one…

AR browser Junaio receives update enabling it to scan QR codes

08/30/201108/30/2011 Stephen Vagus

As augmented reality continues to grow more advanced, real life may be becoming more like the Internet. Metaio, an augmented reality developing firm based in Germany, aims to make this a reality with their AR browser Junaio. The application allows users to see a world integrated with virtual reality, enabling them to interact with the digital aspects as they would while browsing the Internet. Despite the appeal of augmented reality, a mobile app does not seem complete if it cannot scan barcodes. So, Metaio has updated their platform so that…