QR Code Press

Researchers at the University of Tokyo build a gesture-powered computer

11/27/2011 Sam Lambert

A team of researchers from the University of Tokyo has developed a new way to use augmented reality in what they are calling a major advancement in human computer interaction. The concept behind the development – which is titled Invoked Computing – is that any physical object can be paired with a computer interface and turned into a communication device or several other tools that may be useful. This is accomplished using augmented reality technology. While the technology is most commonly known for its penchant for digital imaging, researchers say…

Tesco announces the trial use of AR technology

11/19/201111/18/2011 Jennifer Goula

The Tesco retail giant company has announced that it is testing new augmented reality technology that permits the users of mobile devices to view 3D images of products online and in store before a purchase is made. Tesco’s trial augmented reality technology use will allow its shoppers to view three dimensional projections of products before they are purchased using a new system from Kishino, a company in the United Kingdom. The use of the technology involves scanning the product’s QR code using their mobile device’s webcam. The QR codes are…

National Geographic enters the augmented reality field with new mobile app

11/09/201111/09/2011 Stephanie Beck

National Geographic has launched a new mobile application that looks to blur the lines between the physical and digital worlds. The app uses augmented reality to bring exotic animals to life, allowing people to interact with them in a number of different ways. Augmented reality technology has been gaining a great deal of support in the marketing world due to its knack for making advertising much more immersive and engaging. Consumers have responded well to the recent deployment of augmented reality initiatives, which has encouraged companies and organizations to make…

Pop-up store turns UK historic sites into augmented reality shopping centers

11/05/201111/05/2011 Stephen Vagus

Augmented reality is becoming a very popular tool for retailers in the UK. British department store Debenhams recently launched a new campaign that uses the technology to let shoppers try on clothes. While it is not the first retailer to use augmented reality in such a way, Debenhams certainly put a new twist to their initiative. The retailer created a mobile app for iPhones and iPads that turned some of the UK’s historic monuments into virtual dressing rooms. Five of the UK’s most famed historic sites were inundated with shoppers…

UK’s Kendal College adopts augmented reality to help grab the attention of prospective students

10/25/201110/25/2011 Jorge Gonzalez

Beginning a college education can be a daunting task even for the well prepared. One of the most challenging tasks facing impending collegiate is finding a school that is best for their educational needs. In an effort to win favor with students, colleges often create guidebooks that showcase the various features and offerings of a particular school. Such guidebooks have, in the past, been instrumental in procuring new students. As technology advances, however, the need to engage the next generation of tech-savvy students is becoming more pronounced. The United Kingdom’s…