Report highlights the growing trend of couch commerce
Juniper Research has released a new report concerning mobile transactions and the so called trend of “couch commerce.” The report shows that mobile transactions are becoming more popular. The success of the mobile commerce industry has caused many large retail companies to move into the mobile space. Juniper expects that this trend will continue and gain speed as more consumers become comfortable with the concept of mobile commerce and NFC-enabled mobile devices become more available.
Mobile devices beginning to replace static devices
The report makes note of the growing “couch commerce” trend. This refers to the phenomenon in which smart phones and tablets are beginning to beat out desktops and laptops in terms of mobile commerce. The term figuratively means that consumers can make transactions from their couch rather than at a desk where a stationary computer system is located. Juniper’s report suggests that this trend will lead to mobile devices accounting for 30% of the ecommerce market within the next five years.
Mobile commerce may be a vital part of the future of many businesses
The report claims that mobile commerce is changing the multimedia environment. Before, companies had access to various venues through which to engage consumers. As mobile commerce becomes more popular, the options companies have are growing slim. Brands that do not engage consumers on platforms they are familiar with are likely to find it difficult to hold the interests of these consumers for long. The report predicts that companies that do not have some presence in the mobile world are not likely to fare well in the changing environment.
Security still a serious concern for many consumers
Juniper also warns that consumers are still showing concern for mobile commerce. Many are questioning the safety of mobile transactions. The ambiguity that exists in the mobile commerce industry concerning the security of payments has led to many consumers avoiding mobile commerce systems as a whole. If the security issues are not addressed, mobile commerce is not likely to thrive as it is expected to.