Current mobile commerce trends are giving offline retail a shot in the arm

Mobile Commerce trends

Though some have predicted that smartphone shopping will harm foot traffic to stores, the opposite may be true. Local retailers have always relied the most heavily on foot traffic, but many have been afraid that mobile commerce trends would start to steal those customers away, sending them to shop online or at larger rivals, instead. That said, measures of marketing and m-commerce habits are revealing that this is not the case. Instead, mobile commerce trends may actually be helping retailers of all sizes, particularly when it comes to shopping in-store.…

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Mobile commerce is growing aggressively in Vietnam

Google reports that mobile payments have become a powerful force in Vietnam due to smartphones ownership Mobile commerce is exploding in Vietnam, according to a new report from Google. The company’s Vietnamese branch has found that there is a major shift in consumer behavior due to the growing availability of mobile devices. According to the report,¬† mobile consumers in the country pick up and look at their devices an average of 150 times a day, or more than 10 times every hour. Notably, these consumers are becoming more interested in…

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New York aims to use mobile payments to let consumers pay subway fares

New York Transit Mobile Ticketing

Consumers will be able to use their mobile devices to pay subway fares, eventually The New York Metropolitan Transportation Authority has announced plans to embrace mobile payments in the future, allowing city residents to use their smartphones to pay for rides on the city’s subway network. The organization plans to install mobile systems throughout the subway network in order to accommodate the growing demand for mobile commerce. These systems will not be available any time soon, however, as the agency plans to fully embrace mobile commerce by 2021. Mobile commerce…

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Mobile commerce set to grow twice as fast of e-commerce in the coming years

Mobile commerce growth global world

Information from Coupofly shows that the mobile payments market is growing extremely quickly The mobile commerce market may soon grow twice as fast as the e-commerce space. According to information from Coupofly, the mobile commerce market is growing aggressively, with consumers becoming more comfortable with the idea of using their smartphones and tablets to purchase products. Coupofly notes mobile payments now accounts for 34% of all digital transactions throughout the world. This market is expected to grow by 31% in 2017, more than 200% faster than the growth of the…

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Smartphones are beginning to drive the growth of mobile commerce

mobile commerce future smarphone

More consumers are beginning to rely on smartphones to shop, not tablets More consumers in the United States are becoming comfortable with the concept of mobile commerce, and many are beginning to rely on their mobile devices to research and purchase products both in physical stores and online. In the past, consumers had shown favor for tablet devices when doing their mobile shopping, as the larger screens of these devices allowed for a better shopping experience. Now, however, smartphones may be driving the growth of mobile commerce. 67% of adults…

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