Recent research from Gartner has shown that less than 001 percent of applications succeed in earnings.
According to some of the latest mobile app development data from Gartner, less than 0.01 percent of consumer applications that are created and made available to smartphone and tablet users will actually be considered to be a financial success from now through the end of 2018.
This is not promising information for application developers, but it does show the importance of best practices.
Gartner also pointed out that approximately 90 percent of mobile app development companies sell their products (as opposed to offering them for free), achieve less than 500 downloads per day. That same percentage also brings in less than $1,250 per day in revenues. The analyst company has released a prediction that has stated that by the year 2017, 94.5 percent of all mobile app downloads will be those that are free, not paid.
The majority of mobile app development firms will need to redesign their business model if this data is correct.
The vice president of Gartner, Ken Dulaney, explained that while the majority of smartphone and tablet applications may suggest that this channel is a new revenue stream that will provide a quick way for many to achieve great riches, this may not be the reality at the moment.
He added that the analysis conducted by his company showed that “most apps are not generating profits and that many apps are not designed to generate revenue, but rather are used to build brand recognition and product awareness or are just for fun.”
This could help to turn mobile app development toward HTML5 as an incredible technology that is platform-neutral and that could present a massive new wave of opportunity in mcommerce. It is the developers that make this realization early-on that could have the chance to grab hold of an advantage by establishing themselves sooner rather than later.