4 Trends That Continue to Define Mobile App Advertising

mobile app marketing trends

Mobile users today have literally millions of apps available from which to choose. This means app marketers are facing a two-fold challenge: Make users aware of the existence of their app in a crowded marketplace and convey the unique value it can provide users before a competitor manages to do the same. Where there’s fierce competition, there’s innovation. The mobile app advertising industry is no exception here; savvy marketers are harnessing emerging technology to drive high-quality installs that lead to further engagement. Here are four trends that continue to define…

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Mobile health apps are downloaded by over half of smartphone owners

mhealth mobile health

A recent study published in the Journal of Medical Internet Research showed 58 percent used mhealth. The findings from recent research have indicated that mobile health apps are becoming increasingly popular among consumers and the developers of those applications are going to need to start placing a larger focus on the concerns of consumers in terms of associated costs and excessive data entry needs. Smartphone owners are showing that they like having mhealth tools available to them on their mobile devices. This is especially true when it comes to diet…

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Mobile apps were highly downloaded in November, Fiksu

m-commerce mobile apps

That month saw a massive growth of 42 percent over the same month in 2013, for free applications. The most recent Fiksu App Store Competitive Index has now revealed that in November, there was a tremendous jump in the volume of downloads of mobile apps when compared to those that had been downloaded the year before. This took into account the mobile applications that were downloaded for free, though paid apps were not tracked. Fiksu’s index provides tracking of the average aggregate daily download volume at the iOS app store,…

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Keeping Up With Consumer Trends Through Mobile Apps

Night Shift touchscreen Apple ipad

Just a few short years ago, “there’s an app for that” was a confident slogan designed to get people to join the ranks of smartphone owners. Now it’s become a nearly universal truth about the world we live in. Millions of people are equipped with smartphones now, each augmented by a personalized selection of mobile apps designed to handle and streamline as many daily tasks as possible for on-the-go completion. Since the app has become almost as crucial as a website for businesses, how do you develop an app that…

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Mobile app market shows popularity in surprising areas

mobile app market confusion

Although mobile app development may be for specific regions they can still rank highly where they are not served. The mobile app market can be a confusing place, and this trend has taken a new step up as applications have started showing up as having high ranks even in areas that they do not serve. This situation has been observed in on-demand ridesharing, black car, and taxi services. These applications, from companies such as Uber and Lyft, have been seeing extremely rapid growth in countries and cities around the world.…

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