Global mobile app downloads and consumer spend break records in Q2 2019

Mobile app downloads - smartphone - mobile apps

Worldwide, mobile consumers downloaded over 30.3 billion apps in the second quarter of this year. According to AppAnnie’s second quarter (Q2) report of 2019 app trends, the number of mobile app downloads and the amount of money spent in app stores is at the highest it has ever been. Globally, the report says that over 30.3 billion apps were downloaded by consumers in Q2 2019. Meanwhile, consumer spend reached almost $22.6 billion in a single quarter alone, up an impressive 20% year over year (YOY). Google Play saw a far…

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4 Trends That Continue to Define Mobile App Advertising

mobile app marketing trends

Mobile users today have literally millions of apps available from which to choose. This means app marketers are facing a two-fold challenge: Make users aware of the existence of their app in a crowded marketplace and convey the unique value it can provide users before a competitor manages to do the same. Where there’s fierce competition, there’s innovation. The mobile app advertising industry is no exception here; savvy marketers are harnessing emerging technology to drive high-quality installs that lead to further engagement. Here are four trends that continue to define…

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Mobile health apps are downloaded by over half of smartphone owners

mhealth mobile health

A recent study published in the Journal of Medical Internet Research showed 58 percent used mhealth. The findings from recent research have indicated that mobile health apps are becoming increasingly popular among consumers and the developers of those applications are going to need to start placing a larger focus on the concerns of consumers in terms of associated costs and excessive data entry needs. Smartphone owners are showing that they like having mhealth tools available to them on their mobile devices. This is especially true when it comes to diet…

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Mobile apps were highly downloaded in November, Fiksu

m-commerce mobile apps

That month saw a massive growth of 42 percent over the same month in 2013, for free applications. The most recent Fiksu App Store Competitive Index has now revealed that in November, there was a tremendous jump in the volume of downloads of mobile apps when compared to those that had been downloaded the year before. This took into account the mobile applications that were downloaded for free, though paid apps were not tracked. Fiksu’s index provides tracking of the average aggregate daily download volume at the iOS app store,…

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Keeping Up With Consumer Trends Through Mobile Apps

Night Shift touchscreen Apple ipad

Just a few short years ago, “there’s an app for that” was a confident slogan designed to get people to join the ranks of smartphone owners. Now it’s become a nearly universal truth about the world we live in. Millions of people are equipped with smartphones now, each augmented by a personalized selection of mobile apps designed to handle and streamline as many daily tasks as possible for on-the-go completion. Since the app has become almost as crucial as a website for businesses, how do you develop an app that…

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