Mobile app marketing was more expensive in April

Mobile App development

Following a two month decline in that expense for developers, they were suddenly forking over more for their ads. April brought about an increase in mobile app marketing costs after developers were able to take advantage of a decline that had continued for two consecutive months, according to a Fisku report. That mobile marketing firm showed that acquiring new users became more expensive in April. The Fiksu monthly report suggested that last month saw the end of a massive surge of mobile app marketing spending that had been experienced in…

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Mobile app development taught to female students on Women’s Day

Mobile app development international women's day

Startup Village initiative in India took the opportunity to give these participants an entry into a new career. A new mobile app development initiative in India took the opportunity presented to them through the recognition of International Women’s Day to provide about 40 female students with the chance to take part in a workshop that could help them to jumpstart their careers. This was organized by Startup Village with the assistance of the Indian Women Network (IWN) of the Confederation of Indian Industry (CII). The participants in the workshop were…

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Mobile app development benefits from WWE

Mobile App development

When it comes to mobile marketing of applications, this organization is getting the job done. The World Wrestling Entertainment (WWE) organization may not be the most obvious source of important marketing lessons for mobile app development firms, it remains a brand that has done an exceptional job at using smartphones, tablets, and social media to their very fullest. The lessons that can be learned by mobile marketing firms and application developers are surprising. This professional wrestling organization has turned itself into a master of mobile marketing, to the point that…

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Mobile app development is rarely financially successful

Mobile app development

Recent research from Gartner has shown that less than 001 percent of applications succeed in earnings. According to some of the latest mobile app development data from Gartner, less than 0.01 percent of consumer applications that are created and made available to smartphone and tablet users will actually be considered to be a financial success from now through the end of 2018. This is not promising information for application developers, but it does show the importance of best practices. Gartner also pointed out that approximately 90 percent of mobile app…

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The harm being caused to Android by monetization issues

Mobile marketing strategy

According to a Flurry report, the platform is being killed by low developer revenues. Flurry has released the results of its mobile marketing study, which has shown that Android is suffering from a serious monetization issue, as its developers are being paid only 24 cents for every dollar made by those for iOS. Flurry’s vice president of marketing, Peter Farago, explained that there are three primary reasons that are causing the monetization gap at Android. Android payments are not seamless, as Google Wallet has not spread rapidly enough. The Google…

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