4 Trends That Continue to Define Mobile App Advertising

mobile app marketing trends

Mobile users today have literally millions of apps available from which to choose. This means app marketers are facing a two-fold challenge: Make users aware of the existence of their app in a crowded marketplace and convey the unique value it can provide users before a competitor manages to do the same. Where there’s fierce competition, there’s innovation. The mobile app advertising industry is no exception here; savvy marketers are harnessing emerging technology to drive high-quality installs that lead to further engagement. Here are four trends that continue to define…

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Mobile app development is rarely financially successful

Mobile app development

Recent research from Gartner has shown that less than 001 percent of applications succeed in earnings. According to some of the latest mobile app development data from Gartner, less than 0.01 percent of consumer applications that are created and made available to smartphone and tablet users will actually be considered to be a financial success from now through the end of 2018. This is not promising information for application developers, but it does show the importance of best practices. Gartner also pointed out that approximately 90 percent of mobile app…

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BlackBerry apps are now being offered for free

Blackberry apps mobile

As of yesterday, and running until Christmas day, one application for BB10 platform users will be free per day. The struggling Canadian handset maker has now announced that from December 1 through 25, it will be offering BlackBerry apps for free, one each day, including some of its most popular names. The company that once led the smartphone marketplace is now scrambling to draw positive attention to its brand. According to a spokesperson from the company, these free BlackBerry apps are a way for the device manufacturer to begin “kicking…

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Top 5 Apps for Smart Drivers

Mobile App development

There are countless apps for drivers across multiple platforms, capable of finding the safest roads, tracking fuel use, or even getting you out of a traffic ticket. Below is a selection of five of the best car-related apps for drivers, hand-picked to help you get the most out of both your car and the open road: Trapster Trapster is a database of user-submitted notes about road hazards, speed traps and speed enforcement cameras. Trapster allows users to pinpoint the location of various hazards to rate the validity of noted locations.…

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Top 5 Apps to Find Restaurants

If you’re sick of going to the same old eateries or need a really romantic restaurant to spice up your next date night, look to your smartphone for help. There are hundreds of smartphone applications designed to help users pick the perfect places to nosh, but with so many to choose from, you might end up at a shady spot with health code violations rather than the pristine cafe you had envisioned. Steer you and your dining companions in the right direction when it comes to chowing down on a…

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