Tag: World Cup 2018

Sound activated AR Lens Launched by Budweiser for World Cup 2018

Jorge Gonzalez
Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

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World Cup travelers warned their mobile devices are at a security risk

Amanda Giasson
World Cup Travelers - Cybersecurity warning - flaming soccer ball - football

The 2018 FIFA World Cup kicks off with a cyber security warning. Top U.S. counterintelligence official, William Evanina, is officially advising American World Cup travelers heading to Russia for FIFA 2018 to leave their mobile phones and other electronic devices at home, as there is a possibility they could be hacked by the Russian government or cybercriminals, reported Reuters. Any data on an electronic device can be hacked. It does not matter what electronic device World Cup travelers take with them to Russia. Any data, especially personal identification information, on…

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