QR Code Press

BP sponsors Olympic and Paralympics athletes with new augmented reality campaign

02/25/201202/25/2012 Stephen Vagus

British Petroleum (BP) America has announced its support for nine U.S. Olympic and Paralympics athletes. The company has partnered with Bloomberg BusinessWeek to begin distributing virtual trading cards in the BusinessWeek magazine. Smart phone users will be able to download the virtual cards and use them to initiate augmented reality experiences. BP plans to continue this initiative through 2016, as it is one of the energy partners of the U.S. Olympic Committee. Using the cards, smart phone users can take a glimpse at the daily lives of athletes as they…

Guiding Light mobile application can help people find their way with the use of augmented reality

02/18/201202/18/2012 Stephen Vagus

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using the camera of a smart phone. Through the eyes of a smart phone, the badge…

Augmented reality continues to send ripples of innovation through the world of art

02/10/201202/10/2012 Jorge Gonzalez

Blurring the lines between the physical and digital worlds is becoming an interest for artists. In an effort to break new artistic ground, many have turned to augmented reality, hoping that the technology will help them achieve their aim. Thus far, artists using augmented reality have seen a great deal of success. Artists Annica Cuppetelli and Cristobal Mendoza have been using the technology for some time and have recently launched a new project that aims to push the boundaries of what people know about art. The project is called Nervous…

Between Page and Screen shows how augmented reality can be used to bring print to life

02/08/201202/08/2012 John Montgallo

Print may not be dead, but it has certainly been crippled by the advent of technology. The print industry has been struggling to keep up with the pace of technology, but it has proven difficult to keep up with a media that is undergoing constant change. Technology may not be the outright enemy of the print industry, however, as it can be used to breathe new life into books. Augmented reality can accomplish this feat and as the print industry grows more comfortable with using the technology it understands the…

Google nearing completion of new augmented reality eyeglasses

02/08/2012 Stephen Vagus

As augmented reality grows in popularity, more technology companies are looking into its uses. Google is the latest company to consider adopting augmented reality in a new project that is reminiscent to their popular Google Goggles program. The Google Goggles application is an augmented reality browser that allows users to find virtual information about their environment using the camera of their smart phone. Google may be looking to take this a step further by removing smart phones from the equation entirely. Last year, Google hinted that they were working on…