As QR codes continue to grow in popularity, people are finding new ways to make them. The codes have been made out of various materials in the past, such as chocolate and common household items. These handmade codes often take a great deal of effort, but they have their own brand of appeal to consumers. Conventional QR codes are nothing more than black and white blocky patterns, limiting the visual connection consumers can form. Codes made of familiar objects, such as electronics, have a great deal of character and can…
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Scandinavian Airlines releases unique double scan QR code promotion
Scandinavian Airlines has just launched its latest promotion based on the use of a QR code, which requires two mobile devices to scan the code while they are next to one another in order to obtain the offered deal. The “2 for 1 offer it takes 2 to see” is based on a QR code that must be scanned by devices that are physically next to one another. The reason for this design is that the airline performed research that discovered that when couples make their trip bookings, they are…
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