tesco mobile marketing Archives

Tesco partners with Kishino for massive augmented reality initiative

11/23/201111/23/2011 Stephen Vagus

Britain’s largest retailer Tesco has announced a partnership with Kishino, an augmented reality developer based in the UK. Tesco has shown a keen interest in the developing technology known as augmented reality, primarily for its ability to engage consumers in a very dynamic way. With the help of Kishino, Tesco will be the first multi-channel retail marketer to adopt a massive augmented reality platform. Kishino says that the platform can scale more than 200 times higher than other platforms offered by development companies. New augmented reality displays will help Tesco…

Who among the leading UK retailers has gone mobile?

11/13/201111/12/2011 Stephanie Beck

Though most of the most popular online merchants in the United Kingdom have found their way into mobile commerce, surprisingly, there are still 12 of the top retailers in the country who have not yet established any mobile presence whatsoever. That said, these figures still demonstrate that mobile commerce has definitely made its way into the United Kingdom mainstream throughout the last year, and that the majority of retailers have recognized that mobile offers a significant opportunity for boosting revenues. A report issued by eConsultancy digital marketers, called the “Conversion…