Tag: technology developers

Pioneer unveils new augmented reality heads-up-display that can enhance driving and give consumers a chance to test drive digital vehicles

Stephen Vagus
Consumer Electronics Show

The Consumer Electronics Show is in full swing and augmented reality is getting a lot of attention. Several technology developers have been showing off their latest products at the event, some of which are claimed to be taking augmented reality to a new level. Pioneer, a developer of mobile AR applications, has unveiled a new heads-up-display (HUD) system that uses the technology to help people test drive vehicles digitally. The system is scheduled to debut in Japan within the next few months. Tentatively dubbed AR Display, the HUD sends consumers…

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Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

Stephen Vagus
Augmented Reality Video3

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

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Aurasma to show off new technology at this year’s Consumer Electronics Show in Las Vegas

Stephen Vagus
Aurasma AR App

Aurasma, world leaders in augmented reality technology, are planning a strong showing for this year’s Consumer Electronics Show in Las Vegas, Nevada. The technology developer has announced the launch of a new 3D engine for its flagship AR platform of the same name. The new engine will allow users to superimpose hundreds of 3D animations on their physical surroundings with the help of the Aurasma mobile application. The aim is to make augmented reality much more interactive by giving users more ability to blur the lines between the physical and…

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NFC Forum issues global call for innovative NFC-related projects

John Montgallo
NFC Technology

The NFC Forum, a non-profit industry association that promotes universal standards regarding the use of NFC technology, has issued a worldwide call to technology developers, inviting them to participate in the upcoming Tap into Innovation NFC Global Competition 2012. The association is looking for promising new projects that could advance the use of NFC technology. The group is anticipating a wide variety of entries into the competition that cover a number of different industries. NFC technology is becoming a major force in the worlds of commerce and marketing. The technology…

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