QR Code Press

Designing the m-commerce world on a foundation of e-commerce the social market

10/03/201110/03/2011 Jorge Gonzalez

It doesn’t come as a surprise to anyone anymore that consumers are using the internet, social network platforms, and even mobile channels to help make decisions regarding products and services that they wish to purchase, and to actually execute those transactions, but the fact is that this behavior is continuing to climb. Recent research is indicating that more than 50 percent of purchasing decisions were in some way researched online in some way either on computers or mobile devices. This change in the behavior of consumers has had significant impact…

Slow adoption of QR codes amongst consumers may push marketers toward NFC.

09/24/2011 Stephen Vagus

Despite the rabid success QR codes have been experiencing in the world of marketing, consumers in the U.S. and some parts of Europe have been slow to warm to the barcodes. At times, the blocky patterns can be seen ominous, especially when companies do not inform consumers how to use the codes. A general lack of knowledge is one of the primary barriers keeping QR codes from mass acceptance. While some companies are focusing their efforts on raising awareness of the codes, others are adopting another technology, citing its ease…

Battle for NFC supremacy rages, but the fate of mobile commerce may lie with manufacturers

09/23/2011 Stephen Vagus

Few consumers are aware of the massive battle raging around them in which several technology and telecommunications companies are pitted against one another for the supremacy of the mobile commerce industry. The industry, while young, holds promises of wealth for companies that can successfully leverage NFC technology and establish themselves as a leader in mobile payments. Using NFC to turn smart phones into digital wallets is only the tip of the iceberg when it comes to mobile commerce, however, as companies are now starting to vie for the favor of…

NFC Boot Camp seeks to prepare the business world for NFC revolution

09/19/201109/19/2011 Jesse Collins

NFC Technology Mobile Payments Infrastructure

NFC technology is beginning to take off in the business world. A growing number of companies are looking to incorporate the technology into their business in some way, but few have an understanding of what NFC really is. In an attempt to raise awareness of the technology, a group of marketing professionals have launched a new series of seminars geared at preparing businesses for the oncoming storm of NFC technology. Dubbed NFC Boot Camp, this new series provides a crash course in all things NFC, especially when it comes to…

Mobile technology may not be as safe and innocent as once thought

08/12/201108/12/2011 Stephen Vagus

As mobile technology continues to evolve, it is constantly pushing the boundaries of security. Augmented reality has already been shown to present a very real threat to a person’s privacy, but smart phones harbor many tools that can be used against their owners. One tool, in particular, is seemingly harmless and is most often associated with the emergence of mobile commerce. NFC technology, though still in its infancy, has the potential to completely nullify any security methods used to protect a person’s identity or a company’s sensitive business information. Near…