NFC technology is beginning to take off in the business world. A growing number of companies are looking to incorporate the technology into their business in some way, but few have an understanding of what NFC really is. In an attempt to raise awareness of the technology, a group of marketing professionals have launched a new series of seminars geared at preparing businesses for the oncoming storm of NFC technology.
Dubbed NFC Boot Camp, this new series provides a crash course in all things NFC, especially when it comes to commerce. NFC has been gaining seemingly unstoppable momentum in the mobile commerce industry. Major tech companies like Google and telecommunications companies like AT&T are investing heavily in NFC-powered mobile commerce. These companies believe that electronic transactions done via mobile device will be the future of the global economy.
The NFC Boot Camp is sponsored by several technology and marketing companies, such as Thinaire and the Merchant Advisory Group. The seminar will help business professionals understand the basic elements of NFC technology and how it can be used to improve a consumer’s experience. The series will also touch on the marketing applications of NFC and how such uses can leave a lasting impact with consumers.
The first seminar will be held at the Sheraton New York Hotel and Towers in New York City on September 27.
