Kodak is expected to make an announcement within the coming days regarding their plans to incorporate QR codes into their marketing efforts. The codes will be put to use on packaging for Kodak’s various products, giving consumers a chance to further interact with the company via the content linked to the codes. The company has already developed mobile sites and videos that will be used with the campaign. QR codes have established their place in marketing as a number of businesses have experienced success through their use. The codes present…
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Using QR Codes to engage customers into learning more…
Many industries are beginning to implement QR codes as a means to directly connect with their consumers. The codes are a cost effective, eco-friendly way to advertise that specifically targets smart phone users. Businesses incorporating this method have seen success in increased traffic to their sites and overall exposure. The Mesob Ethiopian Restaurant in New Jersey is among the first in the restaurant industry to use QR codes. Vickie Smith-Siculiano, director of marketing, and her mother, Debi Smith, generated codes and put them on menus and placards around the restaurant.…
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