QR Code Press

Television commercial for LG Optimus Vu features QR code marketing

06/08/201206/08/2012 Jennifer Goula

New TV ad encourages smartphone users to scan. LG Electronics in Korea has just released a new QR code marketing campaign that includes a television ad for the LG Optimus Vu, which uses the brand’s U+ LTE. The heart of the commercial is its “If you haven’t smiled lately scan this…” tag line. When a viewer does use his or her mobile device to scan the quick response code that is displayed on the screen, it resolves to what it calls “fun videos”. At the time of this article’s creation,…

An ad campaign that will not drain your mighty wallet!

04/16/2011 Jesse Collins

Dynomighty Design, a company known for its innovative and whimsical products, has embarked on a new marketing campaign for the Might Wallet brand. The company is making use of QR codes as an inexpensive form of advertising. Traditionally, the costs of advertising have kept small companies away from TV spots. With QR codes becoming more popular, however, more companies are realizing how they can use mobile technology to offset the costs of ad space. Terrence Kellerman, president and designer at Dynomighty Designs, had been searching for a way to get…