This year’s South by Southwest (SXSW) conference held in Texas will be home to vast array of talent spanning the film, music and interactive media industries. The conference, which is held annually, has long been a time for creatives to come together and share their latest innovations and discoveries. SXSW has been the host for several interactive media escapades in the past and this year is no exception. Meet-Meme, a company whose expertise is in personal branding through use of QR code trading cards, will be holding a scavenger-hunt event…
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A star was born but what does the future hold for QR codes?
2011 may well be the year in which mobile marketing and advertising are revolutionized. Though QR codes were invented in the 90’s as an easy way for Japanese auto manufacturer, Toyota, to keep track of inventory, QR has gain prestige in recent years. In an emerging industry with still vague boundaries and definitions, the 2d barcode is quickly forming the structure upon which most mobile marketing will be based. The advent of the smart phone brought with it a new field of digital interaction. From augmented reality to mobile…
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