Herbal Essences has introduced a new retail campaign making use of QR codes and Microsoft Tags on in-store signage. The codes will enable shoppers to view detailed information about hair care products. Customers will also be able to find information on what products that best suit their hair type. The campaign will appear in more than 53,000 stores around the country, according to the company. The campaign will make use of Microsoft Tags along with QR codes. The Tags are being considered the next generation of barcode technologies. 2d barcodes…
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New QR Code Service and Analytics
Paperlinks, a company specializing in context-sensitive marketing for businesses, has announced their latest product that allows businesses created print goods with their own QR codes attached. Calling their product “Paperlinks for Business,” the company hopes to capitalize on the rampant growth of the innovative barcodes. Paperlinks works much the same way as any other QR code generator and their codes can be scanned with any QR scanning application. Companies can try the service for free and can build a construct a custom landing page for their business by dragging and…
Read MoreLibrary’s love QR Codes
The Groton Town Library of Connecticut will be using QR codes as a way to connect with residents and collect responses to surveys they will be conducting regarding the library’s services and materials. The goal of the survey is to find out whether or not the library is living up to the community’s expectations and providing what they need. Library director Betty Anne Reiter has said that the codes will be affixed to posters and printed promotional materials throughout the library itself. The codes will link to a mobile site…
Read MoreA mobile marketing giant!
The use of QR Codes has increased by 1200% according to Mobio who did a study for the months of July to December 2010. These figures show a massive increase in the importance of QR Codes, as they are now being utilized in advertisements, the internet, smartphones and other similar marketing uses. QR Codes are actually barcodes but are in a two-dimensional (2D) matrix. However, these QR Codes can contain more information as compared to that of the traditional ones. These 2d codes were introduced ten years ago in…
Read MoreEve Online unleashes their mystery QR Code into the gaming jungle
QR codes have officially made their way to the world of online gaming with their implementation in EVE Online. CCP, a game developer based in Iceland, introduced the code via twitter. Fans unfamiliar with the black and white box clamored for answers, while others used their smart phones to scan the code. CCP has encouraged users to scan the codes, as it holds the key to some rather important information. The upcoming PAX East event, a mammoth game convention where developers show off their latest creative iterations, is just around…
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