QR Code Press

Michigan’s Urbane Apartments launches new QR code campaign to reach out to residents

03/03/201203/02/2012 Jesse Collins

QR codes are a popular marketing tool in the real estate industry, but they have been rare in the apartments and rental market. When the codes first came to the U.S. sometime in 2008, realtors were the ones that made them popular. Before the codes began showing up on signage for houses and other properties, few people had ever seen them before. Now, Urbane Apartments, a rental community located in Detroit, Michigan, is using the codes in an attempt to echo the success they have seen in the realty business…

Blippar’s new augmented reality platform a big hit with brand and media owners

02/29/201202/29/2012 Jorge Gonzalez

Augmented reality developer Blippar has announced the launch of its new “Blipp to Buy” platform. The service is open to brand and media owners who are looking to inject their business with more interactivity for the sake of consumers. Blippar has long been a believer in the impact augmented reality can have for businesses and claims that adopting the technology can help companies reach out to the next generation of tech-savvy consumer. The platform has undergone extensive trials in the United Kingdom and Blippar believes that it is now ready…