Google acquires Motorola Mobility and its over 17,000 patents

Mobile Commerce Industry

Many high-tech experts were surprised by Google’s latest acquisition bid of $12.5 billion for Motorola Mobility, an Android phone manufacturer. The all-cash, $40 per share deal comes at a premium of 63 percent. Google has announced that if the deal closes in 2011 or at the beginning of 2012, it will be running Motorola Mobility as its own company. Should the deal close, Google will be receiving more than just a cell phone manufacturer. The first major thing that it will obtain is patent protection, as Motorola currently holds over…

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YouTube is a stroke of mobile marketing genius

Google News YouTube mobile app

As Google continues the implementation of a strategy that has been designed to keep the internet giant at the head of the mobile marketplace, YouTube is being acknowledged as an important element of that effort. Its recent purchase of Motorola is only one of its many steps into the mobile world, that have also included a number of services such as mobile payments, which are currently being tested and are expected to begin taking off in the near future. What has been considered quite surprising is that its ownership of…

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