mobile website vs mobile app Archives

Consumers prefer mobile commerce over their browsers instead of apps

01/23/201201/23/2012 Jennifer Goula

Zmags, a rich media company, has released the results of its recent survey which has shown that while most users of tablet computers had made purchases through those mobile devices over the holiday shopping season, most of them preferred to do so over their browsers as opposed to using branded apps. Among tablet owners, 87 percent had used their device to make at least one purchase during the holiday shopping period in 2011. The average amount that was spent by tablet users during this time was $325. Moreover, over half…

Deciding between web apps and native apps for an m-commerce strategy

12/31/201112/31/2011 L. Green

Though mobile commerce still hasn’t reached levels that are anywhere near what e-commerce has achieved so far, this year has shown that there is tremendous potential in m-commerce but that the surface of it has barely been scratched. Large online businesses from Amazon to eBay are funneling billions of dollars every year into their mobile commerce efforts, including mobile websites and apps. Research conducted by Performics, a marketing firm, showed that 49 percent of individuals who use the mobile web heavily have already made at least one purchase using their…

Making the choice between a mobile app or mobile website

10/31/201110/31/2011 Jennifer Goula

A new study has shown that in the creation of mobile websites and mobile applications, the two main priorities that should be maintained by government agencies are a defined goal and the development of a unique mobile user experience. The report was entitled the Mobile Development Guidelines for Government Agencies and it offered an analysis tool and a number of best practices to help a government agency to decide whether it would be best served by a mobile website or a mobile app. Moreover, it provided an evaluation of 30…