Tag: mobile tech

Wearable technology is as popular as tablets in the UK

Jorge Gonzalez
wearable technology watch mobile commerce

According to YouGov statistics, 6 percent of the population of the United Kingdom has at least one type of wearables. YouGov has now released a wearable technology market report which has shown that the adoption of these little devices is actually quite similar to that of tablet adoption in the United Kingdom. That said, the actual rate of adoption has been notably slower than it has been for tablets. Adoption of wearable technology has now risen to 22 percent, according to the YouGov report. The report explained this by saying…

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Mobile technology use behind the wheel is declining among teens

Julie Campbell
external battery charger distracted texting auto car mobile technology

A recent study has shown that adolescents aren’t as likely to text while driving as they once were. According to the results of a new study on mobile technology use that was conducted in Canada as a collaboration between Simon Fraser University (with a team of researchers led by professor Simon Pek) and the University of Regina (under professor Sean Tucker), the number of teens who are texting while behind the wheel could be falling. The research was conducted over a period of three years and took two groups of…

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Mobile technology is connected with prosperity and literacy

Julie Campbell
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A recent report from TISS has shown that households with smartphones tend to do better economically. According to the results of a recent study, households that own mobile technology have a greater economic prosperity level and are more likely to have a higher literacy level than homes that don’t have smartphones, tablets and other gadgets of that nature. The “Mobile Multiplier Study” was released by the Tata Institute of Social Sciences (TISS) and Tata and Docomo. The study showed that in Maharashtra, 98 percent of households with postgraduates own mobile…

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Pepsi plans to market mobile technology and accessories in Chinese market

Julie Campbell
Pepsi social media marketing mobile technology

The company best known for its soft drinks will soon be offering gadgets and peripherals in China. PepsiCo has now announced that it has entered into a deal with a licensing partner in order to allow it to market a line of mobile technology devices and accessories within the Chinese marketplace. This deal will bring the sales of these devices to Chinese consumers in a few months from now. While Pepsi did make it clear that it doesn’t have any intention of getting into the manufacture of smartphones as a…

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Mobile health technology is helping to overcome challenges in Africa

Jennifer Goula
mobile technology mhealth program Africa

New forms of tech could provide the answer to some of the largest struggles in African healthcare. One of the largest and most complex challenges currently facing Africa is in its healthcare field, but many are starting to believe that a number of the problems that are the most difficult to overcome could possibly be sidestepped through the use of mobile health tech. Africa is home to 15 percent of the global population, but 24 percent of worldwide disease and illness. Unfortunately, despite that fact, it also contains only 3…

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