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New mobile social media marketing options proving popular among investors

06/25/201206/25/2012 Jesse Collins

The real Facebook news will be if the marketers themselves become attached. Now that the new mobile social media marketing ads, the Sponsored Stories, are underway, Facebook news reports have been showing tremendous click through rates that exceed the results that are being experienced on the regular web, suggesting that this technique may be a hit. However, some are hesitant to start celebrating quite yet, as marketers have not yet made their decisions. Marketers are experienced with the concept of hype, and that a novelty can look like a success…

Social media marketing research shows Pinterest as most important platform for engagement

06/05/201206/05/2012 Julie Campbell

Surveys show it creates a stronger connection with retailers than Facebook or Twitter. Though social media marketing has become wildly important over the last couple of years – particularly with the rapidly increasing penetration of smartphones – actually knowing how to go about using it and choosing the platform(s) on which to concentrate has presented somewhat of a challenge to retailers and marketers. For example, though Facebook is still the social network leader, with its membership nearing a billion, and over 425 million of them access their accounts using their…

Monetizing social media marketing using the right techniques

06/03/2012 Julie Campbell

The strategies and tips needed to make it work. As the use of social media marketing over mobile continues its increase, the market is becoming much more competitive at a time when the ins and outs of the strategies are still being discovered for the first time. Companies and brands are seeking the right methods for profiting through Facebook, among others. At the moment, the Facebook IPO is taking another freefall, which will – if previous trends from the company are any indication – pick right back up again before…

The latest m-commerce trend is social gifting

05/06/201205/05/2012 John Montgallo

Though last year’s major online trend was group discounts, this year, the shopping fashion has turned to a more giving direction with social gifting on Facebook. Gifting has caught the attention of social media marketing and retail experts alike, as individuals get together on their favorite platform and purchase presents for one another. Wrapp, a startup based in Sweden, has only just launched its American business on Monday, and has been receiving millions in venture capital dollars as some of the top retailers, such as Starbucks Corp., Gap Inc., and…

Facebook social media marketing revenue to break the $490 million mark in 5 years

04/26/2012 Julie Campbell

Pivot Research Group predicts that revenue from social media marketing at Facebook will skyrocket by 2017. An analysis from Pivot Research Group has been released, showing that Facebook social media marketing will provide a significant way to monetize the overwhelming quantity of activity on the site, as about half of the 900 million members actively use the site using their smartphones, tablets, and other devices. This information was developed despite the fact that the social network did not provide a clear strategy for monetization when it made its Initial Public…