QR Code Press

Europe sees a dramatic increase of QR code scanning

06/07/2011 Jennifer Goula

The popularity of QR codes is spreading quickly. Since arriving in the U.S. some time in 2008, the codes had only seen extensive use in their place of origin: Japan. In 2010, spurred by the spread of smart phone and Internet-ready mobile devices, the codes began spreading like wildfire. Marketers are now using the codes wherever they can find a good place for them. Now the fire of hype has spread to the UK, where QR code use is on the rise. A new study released by Kantar Media, a…

Mobile Commerce Plan in Place…Check!

04/16/2011 Jorge Gonzalez

Recent surveys have shown that merchants in the UK, Europe and the United States, all differ widely on their approach and thoughts about mobile commerce. The numbers show that UK merchants are missing out on about £5.7 billion in sales because of poor website performance. One hundred UK marketing managers and IT personnel from retail shops were asked about their mobile commerce sites or plans to start a site. Over 28 percent said they had no mobile sites and had no plans to start one. Only 16 percent of…