mobile advertising methods Archives

Old Navy uses mobile ad campaign to bring consumers to the stores

12/13/201112/13/2011 John Montgallo

Old Navy has been using Pandora for a full-page and audio mobile ad that is designed to bring traffic into both the brick-and-mortar stores, but also their m-commerce website. According to Marci Troutman, who is not affiliated with Old Navy, but who spoke on the topic due to her expertise as CEO of Atlanta-based Siteminis, an increasing number of businesses are discovering the potential of mobile advertising on music, news, and other popular sites as a way to spread the word about a promotion, a new product, or a holiday…

Gathering of business owners will be made aware of the existence and value of QR codes

07/20/2011 Jesse Collins

Later this week, local business men and women of Rocky Hill, Connecticut, will be gathering at the city’s Chamber of Commerce to participate in a monthly networking gathering. The monthly meeting has long been a place where business owners could come together to collaborate or share new ideas. This month, the topic of QR codes will be discussed in some length. The codes have been gaining popularity throughout the state – indeed, the country – and businesses both big and small are growing eager to take advantage of the blocky…