Later this week, local business men and women of Rocky Hill, Connecticut, will be gathering at the city’s Chamber of Commerce to participate in a monthly networking gathering. The monthly meeting has long been a place where business owners could come together to collaborate or share new ideas. This month, the topic of QR codes will be discussed in some length. The codes have been gaining popularity throughout the state – indeed, the country – and businesses both big and small are growing eager to take advantage of the blocky barcodes.
Yet, despite the soaring popularity of the codes, relatively few businesses know about them, according to Jeff Foley, owner of Minuteman Printing. Foley’s company specializes in the production of a vast assortment of print materials, most of which is used for marketing in some regard. He has used the codes with his own business for some time, but has yet to see others adopt the practices. Foley will be speaking about the codes at this month’s meeting, in the hopes of widening their awareness.
Joining Foley in his crusade for QR code awareness is Michael O’Toole, owner of Q S Technologies. O’Toole believes that the codes are the way of the future, which may be accurate judging from the widespread popularity of mobile devices.
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If Foley’s efforts are effective, more businesses in Rocky Hill may be using QR codes as a cost-effective form of advertising.