QR Code Press

Android compatible QR Pal code scanner released to combine scanning and sharing

08/19/201108/19/2011 Stephanie Beck

United Kingdom-based QR Pay Ltd., has unveiled its latest Android compatible application in the form of its new QR Pal Mobile Phone app product. This new app was created to increase the usefulness of the typical QR code scanner, by permitting additional features after scanning, such as storing the barcode and sharing it among friends. It also provides an additional “Safe Browsing” element, in addition to a payment facility, so that it is the first QR code scanner app that places focus on security. According to CTO Chris Cooke, from…

Why every business needs a set of mobile marketing strategies in their game plan

03/15/201103/15/2011 Jennifer Goula

If you would have asked someone 10 years ago if mobile marketing was effective they would have answered yes. However, they would have been referring to outdoor advertising; billboards and truck side ads. Now if you talk about mobile advertising, people automatically refer to their cell phones or PDA’s. From being virtually an unheard of notion 10 years ago, mobile advertising has become an industry worth over 16 billion dollars. Over 80 percent of the nation’s population carries a cell phone. Statistics from 2006 showed that e-mail and telephone marketing…