Amazon Spark shuts down after two-year flop

Amazon Spark - Amazon logo on mobile phone

The eCommerce giant has sacked its Instagram-like mobile shopping social media platform. Never heard of Amazon Spark? You’re not alone. Spark was offered to only Amazon Prime members, and in its two years of existence, it failed miserably. The main reason? This social media shopping feature was a ghost town. Spark has been removed from both Amazon’s website and app. Amazon Spark, which could once be accessed via the company’s website and app, has been removed. The shopping tool, which was introduced about two years back, was designed to allow…

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The long-rumored Instagram in-app shopping feature has finally arrived

Instagram in-app shopping - Checkout - Instagram - YouTube

Checkout is the social media platform’s new feature that allows in-app shopping purchases. Instagram in-app shopping is now a real thing. The Facebook-owned photo and video-sharing social networking service has unveiled Checkout, a new feature that allows users to make purchases directly inside the app without being redirected to another site to complete the purchase. Shopping via Instagram (IG) is nothing new, but now users don’t have to leave the app to complete purchases. To be clear, the new Instagram in-app shopping feature does not mark the first time that…

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