The technology may be different but many of the lessons are still valuable. With the rapid growth of the retail industry and the impact of in store mobile marketing and other forms of virtual and mobile commerce, it is important to be able to keep up with the very latest, without forgetting what has been learned from older techniques. The key is to know how the virtual and physical worlds can merge for a new and stronger paradigm. Retailers need to understand how the experience of the customer can be…
Read MoreThe value of old commerce knowledge for new in store mobile marketing
